Marketing Manager

Job description

The Marketing Manager is responsible for developing and executing digital marketing strategies that strengthen brand awareness, drive patient acquisition, and increase engagement across all online platforms. This role manages social media, website content, digital advertising, email marketing, reputation management, and promotional campaigns while ensuring all marketing initiatives reflect the clinic's luxury brand image. Working closely with clinic leadership, providers, and the operations team, the Marketing Manager creates compelling content, analyzes campaign performance, and identifies opportunities to increase patient bookings, membership sales, and overall business growth. Key Responsibilities Develop and execute digital marketing strategies to increase brand awareness, patient acquisition, and revenue growth. Create, schedule, and manage engaging content across social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. Capture and edit high-quality photos and videos that showcase treatments, providers, patient experiences, and clinic culture. Plan and manage promotional campaigns for services, memberships, seasonal offers, product launches, and special events. Manage digital advertising campaigns, including Meta and Google Ads, while monitoring performance and optimizing results. Maintain and update the clinic website, email marketing campaigns, and online content to ensure brand consistency and accuracy. Monitor marketing analytics, social media engagement, website traffic, and lead generation to measure campaign success and identify growth opportunities. Coordinate influencer partnerships, community outreach initiatives, and in-clinic events to enhance brand visibility and patient engagement. Manage the clinic's online reputation by monitoring reviews and supporting strategies to strengthen patient satisfaction and brand credibility. Collaborate with providers and leadership to create educational, promotional, and patient-focused marketing materials while staying current on industry trends and best practices. Qualifications Required Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent work experience. Minimum 3 years of experience in digital marketing, social media management, or content creation. Experience managing business social media accounts and digital marketing campaigns. Strong copywriting, communication, and organizational skills. Experience with Canva, Adobe Creative Suite, or similar design software. Familiarity with Meta Business Suite, Google Analytics, Google Ads, and email marketing platforms. Strong photography and videography skills, including editing for social media. Ability to manage multiple projects in a fast-paced environment while meeting deadlines. Preferred Experience within the medical aesthetics, plastic surgery, dermatology, wellness, or luxury beauty industry. Experience with SEO, CRM platforms, and marketing automation tools. Knowledge of patient acquisition strategies and conversion marketing. Experience coordinating influencer marketing and community partnerships. Understanding of HIPAA/privacy considerations related to marketing patient content. What We Offer Competitive compensation, range between 80-100K ( based on experience) Health & Dental Benefits – Comprehensive coverage to prioritize your well-being. 401(k) Matching – Plan for the future with our generous 401(k) matching program. Aesthetic Industry Perks – Enjoy free and discounted services and products. Great Culture & People-First Organization – Join a fun, drama-free environment that rewards collaboration and values those who help foster a positive workplace. At Cosmoplastic Surgery in NYC and Long Island, we are dedicated to providing highly personalized, compassionate care, treating each patient as part of our extended family and ensuring their voice is heard throughout their journey. Dr. Kaveh Alizadeh’s distinguished practice combines innovative and proven surgical techniques with advanced non-invasive and injectable treatments, supported by exceptional continuity of care throughout recovery. With over 23 years of commitment to restoring, innovating, and educating in the field of plastic surgery, Dr. Alizadeh also serves as a Full Professor at New York Medical College, actively training the next generation of surgeons and contributing to leading clinical research and pioneering procedures that enhance recovery and long-term results. Through his international volunteer work and the founding of Mission: Restore, he has expanded his impact globally by providing medical education and surgical care in underserved communities. Guided by a philosophy to renew, restore, and uplift, the practice is committed to improving lives locally and globally—above all, the human spirit.