Marketing Manager

Job description

The Opportunity We’re hiring a Marketing Manager (Growth & Digital Performance) to build, execute, and lead the marketing engine at Occidental Roofing. This isn’t a coordinator role. This is a builder’s role—ideal for a high-agency operator who has a proven track record of driving measurable marketing results and is ready to own pipeline generation, digital performance, and revenue impact from day one. You’ll be an army of one—running SEO, SEM, paid media, CRM, content, analytics, automation, and AI-driven marketing operations. You’ll own outcomes across inbound marketing, lead generation, and performance optimization. You’ll work directly with the CEO, with a clear path to scale into a leadership role as your role evolves and the company grows. Key Responsibilities Digital Marketing Execution Build, execute, and continuously optimize SEO and SEM campaigns to generate qualified inbound leads. Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid media to drive measurable ROI. Deliver improvements in ROAS, CPL, CPA, CAC, and lead quality metrics through data-driven optimization. Marketing Tech & AI-Enabled Marketing Implement and manage marketing technology and automation tools (CRM, analytics, email marketing, workflow automation). Leverage AI tools to streamline content creation, campaign optimization, reporting, and workflow automation. Build dashboards and reporting systems to track marketing attribution, funnel performance, and KPIs. Content & Social Media Plan and manage a content calendar aligned with SEO and funnel strategy. Create and repurpose content from internal teams (photos, videos, project stories) to support brand and lead gen. Manage social media posting and engagement across Instagram, Facebook, LinkedIn, TikTok, Youtube, and other platforms. M arketing Strategy & Growth Hacking Develop and execute a full-funnel marketing strategy to drive revenue goals and brand awareness. Design and run growth experiments across digital channels to discover scalable acquisition tactics. Translate performance data into actionable insights, iterating campaigns for continuous improvement. Set and hit monthly KPIs for traffic, leads, CPL, ROAS, rankings, and conversion rates. Qualifications Required 4–6 years of digital marketing experience across SEO, SEM, paid media, and performance marketing. Proven track record of driving measurable results, including improved ROAS, reduced CPL/CAC, increased traffic, higher rankings, and lead generation. Direct experience running Google Ads, Facebook Ads, LinkedIn Ads, SEO campaigns end-to-end, with quantifiable success metrics. Proficiency with Google Analytics, Google Tag Manager, Google Search Console, Ads Manager, CRM platforms. Hands-on experience implementing marketing automation and AI tools into workflow. Strong analytical mindset with ability to translate data into revenue-driving actions. Ability to self-manage, prioritize, execute, and report outcomes without micromanagement. Preferred Basic graphic design skills (Canva, Adobe Creative Suite). Experience in roofing, construction, or home services marketing. Familiarity with video editing tools for social content. Bilingual (Spanish a plus). Why Join Us Competitive Pay & Performance-Based Rewards $90,000 - $120,000 Base Salary. Performance-based bonuses tied to specific marketing KPIs (traffic, ROAS, CPL, CAC, revenue contribution). Quarterly + annual performance bonuses. Clear path toward marketing leadership. Direct exposure to executive leadership and strategic decision-making. Equity eligibility (available upon 12 months of service and exceeding performance targets). Comprehensive Benefits Healthcare coverage. 401(k) plan. Paid time off (PTO). Company expense card. Professional development funding. Location and Work Schedule Office Location: Tempe or Tucson office (hybrid flexibility). Remote option for the right candidate. Schedule: Full-time. Travel Occasional travel for team meetings, industry events, content shoots. Occidental Roofing is engineering the future of roofing. We’re not a traditional contractor—we’re a family-owned, engineering-led company building the next generation of the roofing industry. Our vision is bold: to establish Occidental Roofing as the national benchmark for trust, leadership, and modern professionalism by integrating qualified talent, technical innovation, and operational excellence. Our mission is simple: to deliver peace of mind at scale through unrivaled roofing solutions that protect homes, businesses, and communities. We’re assembling a team of builders, thinkers, and doers—disciplined, mission-driven professionals ready to create something world-class. We value expertise. We reward results. We demand continuous improvement. At Occidental Roofing, we work on problems with real-world, long-term impact. And we believe compensation should match that impact: meritocratic, transparent, and designed to reward the skills, ownership, and excellence you bring.