Marketing Manager

Job description

Job Summary We are looking for a Marketing Manager to lead integrated marketing strategies across ecommerce and digital channels. The role will drive brand growth, customer acquisition, and campaign performance while acting as a strategic partner to clients. You will also lead a team of 10+ members, manage budgets and resources, and identify new growth opportunities through data and market insights. Responsibilities: Marketing Strategy & Brand Growth: Lead integrated marketing strategies across performance, brand awareness, and customer acquisition, helping brands expand beyond their existing customer base and unlock new growth opportunities. Onsite & Offsite Marketing: Oversee marketing activities across ecommerce platforms including Lazada, Shopee, and TikTok Shop, as well as offsite channels such as Facebook, Instagram, TikTok, Google, and other digital media. Campaign Performance: Develop, execute, and optimize full-funnel marketing campaigns across awareness, consideration, and conversion, ensuring strong performance against business and campaign objectives. Client Advisory & Stakeholder Management: Act as a strategic marketing partner to brands, providing recommendations on performance marketing, brand awareness, audience growth, and overall marketing direction. Team Leadership & Capacity Management: Lead and develop a marketing team of 10+ members, effectively managing workload, priorities, resource allocation, and team capacity across multiple brands and campaigns. Client Negotiation & Expectation Management: Work closely with brands to align campaign priorities, scope, timelines, and deliverables with available team resources while maintaining strong client relationships. Budgeting & ROI: Manage marketing budgets effectively, balancing short-term performance and ROI with longer-term brand and customer growth objectives. Insights & Growth Opportunities: Analyze campaign, audience, and customer data to identify audience saturation, new customer segments, and opportunities to increase brand reach and market penetration. Trend Spotting: Stay ahead of ecommerce, social media, digital marketing, and consumer trends, translating relevant insights into actionable recommendations for clients and the team. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in marketing, digital marketing, brand marketing, or performance marketing, with team leadership experience. Strong knowledge of ecommerce and digital platforms, including Lazada, Shopee, TikTok Shop, Meta, TikTok, and Google. Experience in increasing brand awareness and target customers would be a plus. Proven experience in full-funnel marketing, campaign optimization, budgeting, and ROI management. Strong data analysis and strategic thinking with a growth-oriented mindset. Excellent client management, communication, negotiation, and stakeholder management skills. Proven ability to lead teams, manage resources, and handle multiple brands/campaigns. Why Join Us: Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia Work with top international and regional brands across fashion, beauty, lifestyle, and more Lead a high-performing team and play a key role in shaping our commercial future Dynamic, multicultural, and collaborative work environment with strong opportunities for career development What We Offer: Career development opportunities within a leading ecommerce company. Benefits packages include Health, Life, Dental insurance Hybrid working environment (One day a week Work-from-Home) 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments. Office Location: APAC Tower – BTS Ekkamai