Marketing Manager

Job description

Position Title: Marketing Manager Reporting Line: Reports directly to the Sales Director Location: Fully Onsite General Purpose: Responsible for developing and executing integrated marketing strategies that drive brand awareness, customer acquisition, engagement, and business growth across multiple channels for a global financial services, trading, or fintech organization. Specific Objectives (~12 months): Develop and execute marketing strategies aligned with company growth objectives and brand positioning. Increase brand awareness and market visibility across target markets and customer segments. Improve lead generation, customer acquisition, and campaign conversion rates through data-driven marketing initiatives. Manage and optimize multi-channel marketing campaigns to maximize return on investment (ROI). Strengthen the company’s social media presence and community engagement across assigned platforms. Produce high-quality marketing content to support customer acquisition, retention, and brand-building efforts. Conduct ongoing market research to identify industry trends, competitive opportunities, and evolving customer needs. Ensure all marketing communications remain consistent with brand guidelines and messaging standards. Improve campaign performance through continuous analysis, testing, and optimization. Coordinate the delivery of marketing assets, events, promotional materials, and digital content within agreed timelines. Support business growth initiatives through effective integrated marketing communication campaigns across online and offline channels. Provide regular reporting to senior management on campaign performance, marketing KPIs, and strategic initiatives. Key Activities: Plan marketing goals and develop comprehensive marketing strategies aligned with business objectives. Manage and execute marketing campaigns across digital, social, email, content, and offline channels. Monitor, analyze, and report campaign performance, providing actionable recommendations for optimization. Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences. Oversee the creation of engaging marketing content, including social media posts, videos, events, merchandise, presentations, and promotional materials. Manage assigned social media platforms and optimize advertising campaigns for maximum performance. Develop content for websites, newsletters, presentations, blogs, social media channels, and other marketing materials. Coordinate with Graphic Designers and Video Editors to produce campaign assets and brand materials. Manage integrated marketing communication campaigns across multiple channels and markets. Support event planning, sponsorship activities, and brand activation initiatives. Maintain marketing calendars, project timelines, and campaign schedules. Collaborate with cross-functional teams to ensure marketing initiatives support broader business objectives. Key Competencies: Strong understanding of digital marketing, content marketing, social media management, and integrated marketing communications. Experience managing multi-channel marketing campaigns and performance-driven advertising initiatives. Strong analytical skills with the ability to interpret campaign data and optimize marketing performance. Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously. Strong written and verbal communication skills in English. Experience working with creative teams, including Graphic Designers and Video Editors. Ability to work independently while maintaining accountability for marketing outcomes and deadlines. Knowledge of financial markets, including Stocks, Forex, CFDs, and Cryptocurrency, is highly advantageous. Familiarity with marketing analytics, campaign tracking, and reporting tools. Likely Current Job: Senior Marketing Executive, Marketing Manager, Digital Marketing Manager, Brand Manager, Growth Marketing Manager, Marketing Communications Manager, Content Marketing Manager, or similar roles within a fintech company, CFD brokerage, cryptocurrency exchange, financial services organization, or online trading platform. Employer Value Proposition: Join a fast-growing global financial services, CFD brokerage, or cryptocurrency organization in a high-impact marketing role with ownership over brand growth, customer acquisition, campaign execution, and content strategy across multiple markets. Benefit from a flexible remote or hybrid working model, exposure to dynamic financial markets, and the opportunity to directly influence business growth, brand visibility, and customer engagement while collaborating with globally distributed teams. Compensation: Competitive base salary plus performance-based incentives, determined based on candidate experience and qualifications. Assessment Process: Candidate evaluation includes interviews with the Head of Marketing and senior management, a structured assessment of marketing expertise, and a case discussion focused on campaign strategy, content development, digital marketing performance, brand positioning, and market growth initiatives.