Marketing Manager

Job description

**General Summary** The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members. **Specific Duties and Responsibilities** • Manage continuing U.S. customer and field-oriented product support activities. \* • Represent company at tradeshow meetings to promote products. \* • Implement promotion strategies, ensuring accuracy of product communication content.\* • Participate in field training on company products, and in the development of training materials. \* • Identify market opportunities to maximize market penetration. \* • Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.\* • Participate in development and review of product specifications. \* • Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users. \* • Articulate and reinforce high level positioning concepts to the field organization. \* • Support global marketing activities through communication and other support for regional sales and marketing team members. \* • Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situations and sell basics. \* • Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features. \* • Participate in market research activities as required. • Participate in development/review of product specifications. \* • Participate on cross-functional launch team to ensure successful delivery of completed products to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols. \* • Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned. \* • Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.\* • Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. \* • Ensure other members of the department to follow the QMS, regulations, standards, and procedures. \* • Perform other work-related duties as assigned. \*Indicates an essential function of the role **Position Qualifications** Minimum education and experience: • Bachelor's degree in business, biology, or related field with 3 + years of experience, or equivalent combination of education and experience **Additional qualifications:** • MBA a plus, but not required • Cardiovascular device experience preferred, but not required • Demonstrated collaboration skills in a team environment • Strong oral, written, and interpersonal communication skills required • High degree of accuracy and attention to detail • Proficiency with MS Word, Excel, and PowerPoint • Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously **Working Co****nditions** • General office environment • Business travel from 30% - 40% (U.S. and/or international) • Potential exposure to blood-borne pathogens • Requires some lifting and moving of up to 25 pounds • Must be able to move between buildings and floors. • Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. • Must be able to read, prepare emails, and produce documents and spreadsheets. • Must be able to move within the office and access file cabinets or supplies, as needed. • Must be able to communicate and exchange accurate information with employees at all levels daily. **Annual Base Salary Range: $125,000 - $200,000** We offer a competitive compensation package plus a benefits and equity program, when applicable. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.