Marketing Manager

Job description

WE ARE HIRING A Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets? If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it. At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys. We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands. We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive. Here are a few things that we've got to offer: Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients Weekly webinars to support your development through our People Academy Annual TLC Wellness Week and programmes throughout the year TLC Culture Club - including seasonal social events, tasty lunches & more TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave TLC Rise - supporting and empowering women into leadership roles 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme We're looking for a Marketing Manager to help tell our story. This is a unique opportunity for a marketer who loves equal parts strategy and execution. Someone who can shape a content strategy with senior leaders in the morning, then create a LinkedIn carousel, edit a video, launch a campaign and analyse the results in the afternoon. You'll be responsible for building TLC's profile across the Philippines and supporting our wider APAC growth ambitions, creating the content, campaigns and thought leadership that put us in front of senior marketing decision-makers and generate meaningful commercial opportunities. As our Marketing Manager , you'll own the content engine that drives awareness, engagement and pipeline across priority sectors including: Financial Services Telecommunications FMCG Retail Loyalty & Rewards Working closely with the APAC Managing Director, Group Demand Generation Director, Strategy teams, Business Development leaders and Global Marketing, you'll transform insights into content, content into conversations and conversations into revenue opportunities. This is a hands-on role for a commercially-minded marketer who enjoys creating, testing and optimising across multiple channels. What You'll Be Doing Build TLC's Thought Leadership You'll position TLC as the go-to authority on loyalty, rewards, engagement and customer growth: Develop and execute our B2B content strategy and editorial calendar Create thought leadership that senior marketers actually want to read Turn market trends, client insights and business expertise into compelling content Produce articles, case studies, industry reports, guides, playbooks and points of view Repurpose content across multiple channels and formats Support partner communications and partner acquisition marketing initiatives Own Our Social Presence You'll lead TLC's social media strategy across APAC and help strengthen the personal brands of our senior leaders: Manage TLC's LinkedIn presence and social content strategy Create engaging posts, videos, articles, carousels and visual content Ghostwrite content for senior leaders and coach them on social engagement Support social selling initiatives alongside the Business Development team Grow audience engagement and visibility among senior marketing decision-makers Monitor performance and optimise based on data Run Email & Newsletter Programmes You'll build and execute campaigns that nurture relationships and generate engagement. Create and manage targeted B2B newsletters Segment audiences by industry, market and buying persona Build nurture campaigns and event follow-up journeys Manage A/B testing and performance reporting Drive subscriber growth and engagement Create Content That Looks as Good as It Reads You'll be comfortable rolling up your sleeves and creating assets yourself. Produce social graphics, event highlights, short-form videos and campaign assets Edit content using tools such as Canva, Adobe Creative Suite, CapCut or similar Maintain brand consistency across every touchpoint Manage freelancers and creative partners when required Support Demand Generation & Sales Marketing at TLC is closely connected to commercial outcomes. Partner with Business Development teams on account-based marketing campaigns Create pitch decks, case studies, sales one-pagers and outreach material Manage CRM audiences, customer journeys and campaign execution Track and report on pipeline performance Conduct competitor analysis and market research Manage and maintain a library of compelling client success stories Bring Our Brand to Life You'll help TLC show up in the market in meaningful ways. Support webinars, conferences, industry events and client roundtables Develop speaker opportunities for TLC leaders Build relationships with media, industry bodies and award organisations Support award submissions and PR opportunities What We're Looking For Proven experience in B2B marketing, content marketing or social media Experience creating content for senior business audiences Exposure to sectors such as marketing services, technology, fintech, telecoms, SaaS or financial services Experience supporting multiple markets or regional marketing programmes A portfolio that demonstrates strong content creation capability You'll bring: Exceptional writing skills and the ability to translate complex ideas into engaging content Strong LinkedIn marketing expertise, including company pages and executive branding Experience producing visual and video content Email marketing and newsletter management experience Strong understanding of audience segmentation, content strategy and lead generation Familiarity with CRM and marketing automation platforms A data-driven approach and confidence interpreting performance metrics You'll thrive in this role if you are: Curious and commercially minded A self-starter who enjoys ownership and autonomy Creative but focused on business outcomes Highly organised and comfortable managing multiple priorities Confident working with senior stakeholders Detail-oriented with excellent communication skills Passionate about storytelling, marketing and building brands We're especially interested if you have experience in: Loyalty and rewards Martech or fintech Account-based marketing (ABM) LinkedIn Sales Navigator Podcast, webinar or event production AI-powered content creation tools and workflows What Success Looks Like In this role you'll be measured on: Growth of TLC's audience and engagement across social channels Increased visibility of TLC's senior leadership team Strong newsletter and email campaign performance Consistent delivery of high-quality content Marketing-generated pipeline and qualified opportunities Growth in inbound enquiries from target clients Increased attendance and engagement at events and webinars If you're passionate about creating content that drives commercial impact and want to help shape the voice of a global business, we'd love to hear from you. Apply now and help us turn attention into action, conversations into opportunities and ideas into growth. Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique. At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity. A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed. If you're excited by everything we've told you, then it's time to apply!