Marketing Manager

Job description

Building Location: South University Clinic Department: 1007340 MARKETING SERVICES - EH SS Job Description: Effectively leads and manages the development and implementation of marketing programs, strategies and tactics. Identifies opportunities based on the analysis of strategic market research, data and market information. Manages marketing activities for the organization, leading the efforts to promote and enhance the organization's image and brand(s) on all fronts. Contributes to business development through marketing strategy, results and measurements. In partnership with Marketing and Communications, develops long-range goals, objectives and measures, and provides timely, accurate information to support performance goals and priorities. Assists the preparation of annual operating and expense budget for marketing and manages expenses. Education Qualifications: Required Education: Bachelors degree required in business, marketing or related field. Required Experience: Minimum 5 years marketing experience in a health care organization and/or consumer-oriented environment. Experience in budgeting, strategic planning and market planning Required Skillsets: Demonstrated experience developing and implementing strategic marketing plans, campaigns, and programs. Strong business acumen with the ability to analyze market research, performance data, and business trends to guide decisions. Proven experience managing budgets, strategic planning, market planning, and marketing performance measurement. Excellent presentation, communication, and relationship-building skills, including the ability to collaborate effectively with senior leadership Strong leadership, judgment, adaptability, and resilience, with the ability to manage multiple priorities and serve as a confident, consultative marketing partner. Key Responsibilities : Lead the development and execution of integrated marketing strategies, programs, and tactics that support organizational priorities, strengthen brand awareness, and promote services. Analyze market research, customer insights, business data, and competitive information to identify opportunities and make sound, strategic marketing recommendations. Serve as a trusted marketing consultant and subject matter expert to senior leaders and organizational partners; present recommendations, collaborate across teams, and confidently advocate for marketing strategies. Develop long-range marketing goals, objectives, and performance measures; support annual marketing and operating budgets, manage expenses, and communicate results and progress toward business objectives. Hybrid Nature: While the role is remote, candidate must have the ability to be onsite as needed. Licensure/Certification Qualifications: No certification/licensure required. FTE: 1 Possible Remote/Hybrid Option: Remote Shift Rotation: Day Rotation (United States of America) Shift Start Time: Shift End Time: Weekends: Holidays: No Call Obligation: No Union: Union Posting Deadline: Compensation Range: $95,014.40 - $142,521.60 Employee Benefits at Essentia Health: At Essentia Health, we’re committed to supporting your well-being, growth, and work-life balance. Our comprehensive benefits include medical, dental, vision, life, and disability insurance, along with supplemental options to fit your needs. We offer a 401(k) plan with employer contributions to help you plan for the future, and we invest in your professional development through training, tuition reimbursement, and educational programs. To help you thrive both at work and at home, we provide flexible scheduling, generous time off, and wellness resources focused on your physical, mental, and emotional health. Please note that benefit eligibility may vary. For full details, refer to your benefit summary or contact our HR Service Center at (218) 576-0000.