Marketing Manager

Job description

Job Summary: Under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, and/or managing program/project budgets. Working as part of the Product Marketing organization, this role leads the strategic development and execution of best in class omni-channel campaigns that deliver on P&L objectives. The Senior Campaign Marketing Specialist also works closely with central marketing, channel experts, and data intelligence teams to ensure campaign strategy is driven by data and analytics to optimize marketing efforts. Essential Duties and responsibilities Collaborates with product marketing and marketing channel experts to build multi-channel plans for best-in-class marketing approach in the assigned B-to-B , B-to-C and B-to-B-to-C segments. This includes plan development, presentation and revision, execution, optimization, analytics and reporting. Ensures all campaigns plans have established KPIs and holds all internal and external agency partners accountable to deliver on their work on time and at the highest standard Collaborates with product marketing and marketing and sales operations teams to develop and optimize B2B best practice marketing infrastructure and customer journey from contact acquisition, nurture, lead generation, marketing qualified prospects and progression through the sales pipeline to closed business. Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling. Works in close collaboration with product marketing internal and external channel and agency partners to manage plan execution and report on success and/or recommend adjustments. Manages multiple projects at once with strong accountability towards meeting established deadlines and budget. Interprets data and analytics to review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision, and adjust tactics in-flight to drive efficiency and effectiveness. Manages campaign reporting in a highly visualized and compelling way following agree-upon methods working with central marketing. Works collaboratively across Product Marketing and all areas of central marketing and brand teams to ensure strategies are in alignment. Collaborates with product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies. Job Qualifications 3-5 years of demonstrated experience and results in leading high-performance B to B and B to B to C digital marketing efforts across traditional and digital channels. Experience in working with or for creative / digital agencies and a proven track record of managing multiple large, multi-channel demand generation campaigns. Experience working within project management, CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe and Google Analytics). Solid Excel and PowerPoint skills. Strategic, problem-solver, self-starter with a proactive attitude who can deliver results with consensus in matrix organization. Strong understanding of KPIs and industry benchmarks for high performing marketing plans. Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle. Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management. A proven track record of building strong partnerships with product marketing, marketing channel, and sales and marketing operations experts. Preferred experience: Experience in healthcare and/or higher education segment. Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities Previous agency experience or proven ability to manage agencies, developing comprehensive annual marketing plans and manage significant budgets. Prior experience in a large multi-national company Strong influence skills and marketing thought leadership. Ability to work well with all levels of management and staff. Experience in project management a plus. Smartsheet Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation Education: Bachelor's degree in English, Journalism, Communication, Marketing, similar field or relevant equivalent experience. Strong affinity for analytics. Work is typical of a normal office environment or remote. As the business is global, occasionally calls/meetings will take place outside of typical local office hours. Specific projects and tasks may include: Campaign planning and strategy tasks based on product marketing and business team inputs. Leading and creating campaign update presentations (decks) for the product team: what’s completed, reporting and what’s next Organizing/creating deep dive reporting on: Channel performance or helping to set up process for Paid Search / Keyword analysis for LOBs Lead analysis Demandbase info gathering and reporting for ABM initiatives Campaign results List management tasks for ABM programs, social and email, etc. Campaign budget spend updates Follow up and communication in smartsheet for campaign tactics and tasks Managing smaller campaigns – strategy to execution and completion Help setting up evergreen process Help creating image strategy and gather images / creative for the campaigns Writing marketing content for emails, web pages, etc. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $98,500.00 - $172,700.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information : Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.