Marketing Manager, Audience Growth (R5967)

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit [](https://shield.ai/). Follow Shield AI on [LinkedIn](https://www.linkedin.com/company/shield-ai), [X](https://x.com/shieldaitech), [Instagram](https://www.instagram.com/shield_ai), and [YouTube](https://www.youtube.com/@Shield_AI). ### Job Description: Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities. This individual contributor role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences. ### What you'll do: **Audience Growth & Analytics** - Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube. - Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums. - Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities. - Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence. - Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance. - Track and report on audience growth, engagement, conversion, and retention metrics across channels. - Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products. - Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders. - Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement. - Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy. ### Required qualifications: - 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field. - Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities. - Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools. - Strong analytical skills with the ability to translate data into actionable recommendations. - Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns. - Proficiency with analytics, reporting, and dashboarding tools. - Strong understanding of audience segmentation, channel performance, testing, and growth metrics. - Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders. - Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams. ### Preferred qualifications: - Experience in aerospace, defense, national security, advanced technology, or B2B technology. - Experience with social listening, community intelligence, or creator/influencer analysis tools. - Experience building executive-ready dashboards or recurring performance reporting systems.