Marketing Manager, Broad Market II

Job description

Position Summary The Broad Market Marketing Manager is responsible for driving sustainable growth across Broad Market channels through strategic planning, innovative business model development, portfolio optimization, and effective execution of commercial and marketing initiatives. The role serves as a key connector between Commercial Teams, CSO partners, distributors, and field organizations to maximize customer impact, optimize investments, and achieve business objectives. Key Responsibilities 1. Broad Market Strategy Development and Business Planning 2. Business Model Innovation and Trade Marketing Optimization 3. Primary Market Program Execution and Activation 4. Strategic Partnership Management with Key Commercial Partners 5. Portfolio Strategy and Product Lifecycle Management Qualifications: Education： Master level (Business or science degree) Excellent command of written and spoken English and Chinese Experience： National level, MNC, 3 years marketing experience, different brand management experience; or national level Promotion Managers for MNC pharmacy Channel, Portfolio management skill Experience with different therapeutic area, preferred with chronic disease products, e.g. CV, Diabetes Rx Multiple channel experience, Strategic thinking, Innovation capability, out of box Make things happen Project management Cross-functional company understanding We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.