Marketing Manager, Domestic Repertoire

To effectively and creatively manage all aspects of marketing campaigns for assigned Sony Music artists, in line with commercial objectives and budgets. Building and maintaining strong relationships with artists, key Sony Music departments and external agencies/suppliers, and ensuring creative excellence in campaign execution

What you'll do:

Creative & Strategic

• Define artist positioning and develop audience-led marketing strategies that align with the artist's vision, cultural relevance and commercial objectives.
• Develop innovative campaign concepts that strengthen artist identity, deepen fan engagement and differentiate releases in the market.
• Lead the creative development of local marketing assets—including artist imagery, artwork, advertising creative and video content—to ensure a consistent and compelling brand across all touchpoints.

Campaign Management

• Lead end-to-end marketing campaigns across assigned releases, owning strategy, planning, execution, optimization and post-campaign evaluation.
• Develop integrated marketing plans across digital, social, content, media, partnerships and promotional channels to grow audiences, maximize engagement and deliver commercial outcomes.
• Identify and execute new promotional, content and partnership opportunities that expand artist reach and fan acquisition.
• Partner closely with artists and cross-functional stakeholders to align campaign priorities and ensure timely delivery of all marketing initiatives within agreed timelines and budgets.

Performance & Project Leadership

• Lead the team with clear direction, planning and accountability; set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking.
• Leverage consumer insights, audience behaviour, streaming trends and campaign performance data to optimize marketing activity and inform future strategies.
• Conduct post-campaign reviews, capturing key learnings and recommendations to continuously improve marketing effectiveness.

Commercial & Financial Management

• Manage campaign budgets, ensuring marketing investment is allocated effectively and campaigns are delivered within approved financial parameters.
• Evaluate campaign performance against strategic and commercial objectives, identifying opportunities to improve return on investment and drive sustainable artist growth.

Who you are:

• Strong leadership skills, experience in leading cross-functional teams
• Strong organization and prioritization skills, capable of developing tasks & team while keeping to a project timeline
• Excellent communication skills, using persuasion, empathy and trust to deliver on goals
• Able to manage multiple busy projects effectively
• Creative, self-starter with exceptional follow-up skills
• Proactive and positive approach, remains calm under pressure
• Active problem solver
• Able to deal with confidential information sensitively
• Excellent attention to detail
• Experience of working within / taking responsibility for budgets
• Previous proven experience of working across multiple teams and with numerous stakeholders (internal and external)

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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