Marketing Manager – Events & Community (Australia)

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. **Role Overview** We are looking for a **hands-on, entrepreneurial Marketing Manager** to lead **events and community growth in Australia**. This role is critical in rebuilding **brand trust, local presence, and grassroots engagement** for Binance in Australia. You will design and execute **high-impact, compliant, and culturally relevant experiences** that bring the brand closer to users — from intimate community meetups to large-scale activations. You are someone who understands that in today’s environment, **community = credibility**, and every touchpoint matters. ### Responsibilities: **Event Strategy & Execution** - Plan and execute **end-to-end events**: - Community meetups - Educational workshops (Crypto 101, investing basics) - Partner activations - Pop-ups / experiential campaigns - Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting - Ensure all events are **fully compliant with local regulations and internal policies** - Develop **“low-hype, high-trust” event formats** aligned with current market sensitivity **Community Building & Engagement** - Build and nurture a **loyal local community** (online + offline) - Identify and manage **key community leaders / micro-KOLs** - Create programs that encourage **organic advocacy (not just incentives)** - Own local channels (Telegram, Discord, meetups) with a strong **brand voice and consistency** **Brand & Reputation Rebuild (Critical)** - Translate global brand into **locally relevant, trust-driven messaging** - Lead initiatives that position Binance as: - **Responsible** - **Compliant** - **User-first** - Partner with PR to ensure **alignment between events, messaging, and media narrative** **4. Partnerships & Local Collaborations** - Identify and execute partnerships with: - Universities - Web3 communities - Finance / investment groups - Lifestyle / culture spaces (cafés, co-working, etc.) - Build **credible local alliances** to strengthen brand perception **Performance Tracking & Optimization** - Track key metrics: - Event attendance & conversion (KYC, activation) - Community growth & engagement - Cost per acquisition (where applicable) - Continuously refine formats based on **what actually works locally** ### Requirements: **Experience** - 4–7+ years in **events, community, or brand marketing** - Experience in **Australia market is a must** - Background in **crypto, fintech, or startup environment preferred** - Proven track record of executing **high-quality, well-attended events** **Skills & Mindset** - **Execution-first**: You get things done, not just plan - Strong understanding of **Australian culture and audience behavior** - Ability to operate in a **highly regulated, sensitive environment** - Excellent stakeholder management (agencies, vendors, partners) - Comfortable working in a **lean / rebuilding team setup** **Personality Fit (Important)** - Grounded, practical, and **not hype-driven** - High ownership — acts like a **local market owner** - Strong judgment on **what** ***not*** **to do** (especially in current climate) - Able to balance **global brand vs local nuance**