Marketing Manager, Growth & Product Marketing

Job description

About Stellar Health: Historically, US Healthcare has relied on a fee-for-service reimbursement system where providers are paid based on the quantity of patient visits and procedures, rather than the quality of health outcomes. At Stellar Health, we help primary care providers put patient health first. Our platform - a mix of technology, people, and analytics - supports providers at the point of care, delivering real-time patient information, activating practice staff, and empowering providers and care teams with incentives that reward the work they are already doing to keep patients healthy. Using the Stellar App, our web-based, point-of-care tool; practices receive a simple checklist of recommended actions that support the best quality care. Providers and care teams are then paid monthly for each action they complete, and Payors save money in reduced healthcare costs along the way. Stellar is a US-based Health-tech backed by Top VCs (General Atlantic, Point72, & Primary Venture Partners) with an established product & proven operating model. We’ve shown that we make a real difference for physician practices and their patients. Stellar Health is hiring a Marketing Manager to help us build and execute growth initiatives for health plans and providers. This person will operate as a generalist across product marketing and growth marketing, owning initiatives that effectively position our product for targeted account growth. In a given month, you'll partner with internal teams to own how Stellar's product offerings are positioned and communicated, and drive that value-driven, technical and clinical story into the market. You'll also flex into growth marketing, partnering with our sales teams on the ABM programs, content campaigns, and demand-gen motions that fill our pipeline with high-quality opportunities. You’ll sit within the Growth organization on the Marketing team, responsible for both expanding the company's footprint and shaping how the market understands what Stellar does — bringing new health plans, medical groups, and partners into the network, and ensuring Stellar's platform is positioned, messaged, and understood at every stage of that process. Reporting into our Director, Product Marketing & GTM Strategy, you'll ensure every GTM and outbound motion is backed by sharp positioning, the right content, and campaigns that move prospects forward. What you’ll do: - Shape how the market understands Stellar: You’ll own the positioning and messaging for our core platform and new features, driving the end-to-end GTM process. Translating complex product capabilities into clear, compelling narratives for payor and provider audiences, and making sure those narratives stay current as the product evolves. - Partner on ABM (Account-Based Marketing) campaigns: You’ll partner with our Sales team to develop ABM strategies, and then help execute multi-channel campaigns targeting our highest-priority health plan prospects — across channels like email, LinkedIn, and content. This role isn’t focused on owning paid channels. - Be the bridge between Growth, Product and Ops. You'll shape messaging based on what you're hearing in the field, and feed market signals back to inform what we build. As a core cross-functional connector, you’ll be key to driving internal awareness and alignment on initiatives. - Enable market-facing teams. Equip the Growth and broader team with the talk tracks, one-pagers, FAQs, and training materials they need to represent Stellar accurately. - Stay sharp on the competitive landscape. Monitor competitors and market developments in value-based care. Use what you learn to sharpen our positioning and surface new angles. - Help own the marketing operations layer. You’ll help manage our marketing tech stack to maintain clean data, reliable attribution, and clear visibility into what's working. What we’re looking for - 6-8 years of B2B marketing experience is required, with demonstrated depth in product marketing and working knowledge of growth marketing/demand-gen. We're looking for a generalist who can flex across both — this is not a paid-channels specialist role. - Healthcare fluency with experience navigating the payor/provider landscape is required, and value-based care — is strongly preferred. - You have experience supporting a B2B sales organization, and are proficient at using CRM and marketing automation tools. Experience with Salesforce and/or Hubspot is strongly preferred. - You're a good storyteller who can take a technical concept and turn it into a clear value story. - You bring a start-up mindset: a self-starter who prefers building the playbook over following one, and who's comfortable with ambiguity and working on a lean team. - This is an individual contributor role — we're looking for someone who's genuinely energized by hands-on work (writing the copy, building the campaign, running the analysis themselves) rather than someone looking to direct others through it. No job is too small for you — this is a small team, and it's truly all hands on deck. - You have a proven ability to drive consensus across stakeholders and manage external agencies or contractors to scale impact. - You proactively use AI tools to accelerate your approaches and outputs, for things like research, content production, and campaign creation. Perks & Benefits: Stellar offers a carefully curated selection of wellness benefits and perks to our employees: - Medical, Dental and Vision Benefits - Flexible PTO - Universal Paid Family and Caregiver Leave - Wellhub+ Gym Memberships - Pre-tax commuter benefits, HA, FSA plans - Company sponsored One Medical memberships and Citibike memberships - Medical Travel Benefits - JOON, a flexible lifestyle spending account that gives our team a monthly stipend to spend on what matters most to them - Stock Options & a 401k matching program - A broad calendar of company sponsored social events that for our in-office and remote employees - Company sponsored lunch for all NY HQ employees Diversity is the key to our success. Stellar Health is an equal opportunity employer and we are open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. We believe that diverse teams -and the different identities, cultures, and life experiences our team members bring to the table- enable us to create amazing products, find creative solutions to interesting problems, and build an inclusive working environment. Stellar Health Employment Privacy Notice https://stellar.health/employment-privacy-notice/ At Stellar Health, your privacy and security as a job seeker is a priority no matter where you are in the interview process. As recruiting scams have become more prevalent, please take note of the following practices to ensure the legitimacy of any interaction with our team. - Please note that any communication from our recruiters and hiring managers at Stellar Health about a job opportunity will only be made by a Stellar Health employee with an @stellar.health http://stellar.health email address. - Stellar Health does not utilize third-party agencies for recruitment services and does not conduct text message or chat-based interviews. Any other email addresses, agencies, or forums may be phishing scams designed to obtain your personal information. - We will not ask you to provide personal or financial information, including, but not limited to, your social security number, online account passwords, credit card numbers, passport information, and other related banking information until we begin onboarding activities, which will be coordinated by a member of the Stellar Health People Ops Team with an @stellar.health http://stellar.health email address. If you are ever unsure whether you are in contact with a legitimate Stellar Health teammate, please contact people-team@stellar.health. If you believe you've been a victim of a phishing attack, please mark the communication as “spam” and immediately report it by contacting the U.S. Federal Trade Commission https://consumer.ftc.gov/articles/job-scams.