Marketing Manager - India

Job description

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems! We are looking for a Marketing Manager - India to develop and implement marketing strategies to generate leads and revenue for the IN business. This integral role sits within the APAC Demand Generation team, reporting to the Senior Director, Demand Generation – APAC . The role will work closely with the India sales leadership team while collaborating with regional and global marketing functions to translate APAC and global priorities into impactful India programs. The ideal candidate will combine strong field marketing and demand generation experience with excellent stakeholder management, commercial acumen and a strong understanding of the B2B technology sales process. They will be comfortable taking ownership of local execution while working within a regional and global marketing framework, adapting strategy and programs to the needs of the India market. Based in India (preferably Bangalore), the Marketing Manager - India will have the following responsibilities: Builds the regional marketing plan, working closely with the APAC Demand Generation leader and the IN Regional Vice President to understand business goals and priorities, and driving execution through all contributors (account executives, sales development team, solution architects, customer success team, and channel partners). Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but is not limited to, events, roundtables (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing. Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline and support adoption through partner campaign toolkits. Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn, etc) Works in tandem with global programs to execute the local flavour of global campaigns in the region; localises campaign messaging and assets, as well as digital properties (website, emails, landing pages, graphics, webinars), to optimise SEO/AEO. Responsible for managing regional field and partner marketing budget and tracking of program spending alongside ongoing assessment of campaign effectiveness and ROI. Creates local customer stories by working with the Corporate Communications team and local agencies. Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions. Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region. Collaborate with regional peers, share best practices, and align with the extended marketing teams. Qualifications / What You Need To Succeed: Minimum of 8+ years of experience in field marketing or a related B2B IT marketing role, preferably in the software industry for India. Experience marketing to Global Capability Centres (GCCs), or running GCC-focused marketing programmes, is a strong advantage given their growing significance within India's enterprise landscape. Proven experience building and executing multi-channel marketing programs to drive awareness and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third-party, and ABM. Adapt global digital and content marketing programs to the needs of a regional sales team. Strong stakeholder management and collaboration skills both locally and globally. Highly results-focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership/stakeholders. Budget and end-to-end program management experience. Ability to think strategically, prioritise tasks, execute with attention to detail, and consistently meet deadlines. Strong presentation skills and confidence in communicating with cross-functional leaders. Adept at working independently on multiple projects simultaneously in a fast-paced environment, and comfortable contributing new ideas. Open to feedback, able to adapt quickly to changing priorities, and comfortable incorporating direction from regional and global stakeholders while exercising sound local judgment. Energetic, positive attitude with a willingness to take initiative and be resourceful. Self-starter with a growth mindset and ability to act with urgency. More about OutSystems OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform. As the future becomes agentic, our customers need us now more than ever. While AI has opened the door to extraordinary possibilities, most large organizations find themselves stuck on one side of the "enterprise gap" because AI by itself doesn't solve their complex use cases and business challenges. OutSystems bridges the "enterprise gap" by combining the speed of generative AI with a deterministic, enterprise-grade framework. We provide the tools for teams of any size to deliver high-quality, reliable AI solutions that drive real business impact. We are looking for passionate, talented, and motivated people to join us as we empower organizations to build, deploy, and scale the next generation of enterprise software. While we are leading the charge into the agentic era, our mission is broader: we are the platform enterprise leaders trust to evolve their entire business, accelerating innovation through secure, governed human-AI collaboration. OutSystems is a global company, with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems now has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and includes a thriving, worldwide community of remote employees. Our customers are some of the world's most recognizable brands across diverse industries— such as Toyota, Heineken, Bosch, KeyBank, and UCLA—who trust OutSystems to deliver ROI and transformational impact. Consistently recognized as a leader by top analyst firms Gartner, IDC and Forrester, OutSystems continues to shape the future of enterprise software development in the agentic era. We are proud to be named a leader in more than 100 categories on G2, including #1 in Customer Satisfaction in Enterprise Low Code Development, and most recently as a leader in AI Agent Building in the G2 Spring 2026 Reports. Working at OutSystems Our culture is built on our core values of Trust, Customer Success, Innovation, and Alignment. We operate as one global OutSystems team, taking ownership to pursue our vision of being the AI platform enterprise leaders trust to build, secure, and evolve their most critical applications and systems. What do we have to offer you? A company at the vanguard of the agentic revolution, where we don’t just react to AI innovation—we architect it. Joining OutSystems means stepping onto a high-growth rocket ship that combines the fearless agility of a startup with the sophisticated, global foundation of an enterprise powerhouse. Real growth opportunities. We don't just talk about development; we invest in it through structured programs designed to scale your expertise. Whether you are aiming for vertical progression, exploring lateral moves into new domains, or mastering specialized AI skills through our Professional Development Fund and Internal Mobility Program, we provide the resources to get you there. A global collective of world-class talent, where you’ll collaborate with enterprise software legends and sought-after thought leaders. At OutSystems, our industry experts aren't just visionaries—they are accessible, approachable mentors who are deeply invested in your growth as we architect the agentic future together. OutSystems nurtures an inclusive culture where talented individuals from all backgrounds are empowered to learn, experiment and make an impact. . We believe that driving our next phase of growth requires the radical creativity that only comes from diverse perspectives. We are committed to building a team as global and diverse as the organizations we serve, ensuring every individual can perform to their full potential. As an equal opportunity employer, all qualified applicants receive equal consideration regardless of race, origin, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected status.