Marketing Manager India

Job description

# Marketing Manager India > A2MAC1 · Chennai, India · Full-time · Posted 2026-09-15 **Workplace:** on_site **Department:** Sales ## Description **Digital Marketing & Performance Marketing** \- Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India \- Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region \- Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region \- Support the APAC region with Marketing CRM handling and lead journey optimization **Regional Marketing & Localization** \- Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements \- Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives \- Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC \- Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement **Events & Customer Engagement** \- Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India \- Support regional event promotion through digital marketing activities and integrated campaign execution \- Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI \- Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution **Reporting & Performance Analysis** \- Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets \- Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making \- Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution ## Requirements **KEY MEASURES & INDICATORS (main KPIs used in the role)** **1. Demand Generation & Lead Performance** · Number of marketing-qualified leads (MQLs) generated for Indian market · Cost per lead (CPL) and campaign ROI for local initiatives · Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages) ### 2. Campaign Effectiveness ### · Performance of digital campaigns (CTR, engagement rate, conversion rate). · On-time execution and optimization of local campaigns aligned with global initiatives. ### 3. Brand Awareness & Visibility ### · Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume). ### 4. Events & Customer Engagement ### · Number of leads generated through local events. ### · Post-event follow-up performance (lead conversion, engagement). ### 5. Reporting & Continuous Improvement ### · Timely and accurate delivery of local marketing performance reports. ### · Quality of insights and recommendations provided to improve future campaigns. ### · Demonstrated improvements in campaign performance over time based on data-driven optimizations. **PROFILE REQUIRED** **Professional Background** · **5+ years of marketing experience** in B2B environments · Strong background in digital marketing, **demand generation & lead nurturing** · Knowledge of event management is required · Experience **working in global organizations** with regional responsibilities · Familiarity with **complex B2B sales cycles** and multi-stakeholder decision-making processes · Background in automotive and/or SaaS is a plus **Skills & Abilities** · Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation) · Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives · Knowledge of LinkedIn Ads, SEO and SEA · Deep understanding of **demand generation, lead nurturing, and digital marketing channels along the whole sales funnel** · Skilled in **content creation and localization with a talent for storytelling** · Strong stakeholder management skills to align cross-functional teams on regional priorities · Comfort working in **fast-paced, global environments** · English level C1 or higher ## Apply [Apply at A2MAC1](https://apply.workable.com/a2mac1/j/0F0D82C031/apply) --- Powered by [Workable](https://www.workable.com)