Marketing Manager-Korea

Job description

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick. **About us** Insider One is the **#1 platform** that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and **become unstoppable.** Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered **by 1,500+ team members representing 50+ nationalities across 30+ offices**. With AI at its core and an integrated Customer Data Platform (CDP), **Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels**, including WhatsApp, SMS, Email, Web, App, and Site Search. We recently raised one of the largest funding rounds in the industry, **a $500M Series E led by General Atlantic**. We are backed by top-notch investors, including **Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst**, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on. Insider One was congratulated for becoming one of the only **woman-founded, women-led B2B SaaS unicorns** in the world. Loved by customers, recognized by analysts, **we are the only vendor recognized as the #1 leader** in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — [see for yourself](https://www.gartner.com/reviews/market/multichannel-marketing-hubs/compare/product/braze-customer-engagement-platform-vs-insider-vs-salesforce-cloud). We consistently outperform and continue our leadership, and [the results speak for themselves](https://insiderone.com/insider-migration/). From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the **most socially progressive technology communities** in the world. Through our social responsibility initiatives like *100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables*, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM. Behind all these achievements is **an exceptionally talented, visionary team of overachievers** that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading. We’re expanding our Global Marketing Team and looking for a Marketing Manager, Korea! If you're a self-starter with a passion for B2B marketing and want to shape the market presence of a unicorn SaaS company in one of our fastest-growing regions, this could be the opportunity of a lifetime. Join our dynamic marketing team across 28 countries, take the lead in marketing-driven growth, and build your own playground. Ready for the challenge? Read on. ### Objectives of this Role - Develops and owns the marketing strategy and execution for Korea, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion. - Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR. - Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics. - Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides. - Works closely with sales to measure program performance and lead quality. ### What we expect from you - Degree in Business, Marketing, or a related field. - 5+ years of experience in B2B marketing, ideally within a SaaS business. - Strong leadership skills with experience in building and managing teams. - Deep understanding of the digital landscape. - Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce). - Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials. - Creative problem-solving mindset with a sharp attention to detail. - Proven expertise in event planning and execution. - A positive, can-do attitude. - Fluent in Korean ### Now, a little bit about us - We’ve been featured in the [Gartner Magic Quadrant for Multichannel Marketing Hubs 2020](https://useinsider.com/gartner-multichannel-marketing-hubs-2020/) and became the [#1 leader on G2Crowd’s Mobile Marketing Software Grid](https://www.g2.com/categories/mobile-marketing#grid) with a 4.7/5 rating based on 100% user reviews, 17 quarters in a [row.](http://row.Our) - [Our](http://row.Our) new category (Growth Management Platform) was [backed by Sequoia Capital](https://techcrunch.com/2018/04/02/insider-raises-11m/), one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood [Capital.](http://Capital.We) - [We](http://Capital.We) were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US - We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, [Marks & Spencer](https://useinsider.com/case-studies/marks-spencer/), [Estée Lauder,](https://www.esteelauder.com.tr/) [Virgin](https://useinsider.com/case-studies/virgin/), [Samsung](https://useinsider.com/case-studies/samsung/), [Carrefour](https://useinsider.com/case-studies/carrefour), Dominos, Toyota, [Newsweek](https://useinsider.com/case-studies/newsweek/), [Avon](https://useinsider.com/case-studies/avon/), [MediaMarkt](https://useinsider.com/case-studies/mediamarkt/), AVIS, Allianz, [BBVA](https://useinsider.com/case-studies/garantibbva/), [IKEA](https://useinsider.com/case-studies/ikea/), and [CNN](https://useinsider.com/case-studies/cnn). - We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.