Marketing Manager [Member Acquisition]

Job description

Travelzoo is seeking a Marketing Manager [Member Acquisition] (m/f/d) to join our team in Berlin. In this position, you will drive performance-focused digital marketing initiatives to acquire and retain Travelzoo Members in Germany. The position focuses on hands-on campaign management across acquisition channels, data-driven optimisation, and measurable subscriber growth. The ideal candidate brings strong analytical skills, experience managing performance marketing campaigns, and a passion for scaling membership growth in a subscription-based environment. Do you feel… Enthusiastic to understand target groups, acquisition funnels, and all touchpoints along the customer journey Motivated to take ownership of performance marketing activities across Paid Social, Affiliate, Programmatic, Display, Email, and additional digital acquisition channels Keen to plan, implement, and optimise digital marketing campaigns across platforms such as Meta, Reddit, affiliate networks, and programmatic channels Capable of conducting audience and creative testing, including A/B testing and creative optimisation, to identify scalable and cost-efficient acquisition strategies Driven to analyse channel effectiveness and campaign performance based on KPIs including ROAS, conversion rates, and member sign ups Confident working with analytics and attribution tools (Google Analytics, Adobe Analytics, Tableau, tracking solutions, internal reporting tools, etc.) to evaluate website traffic, conversion performance, and customer behaviour Curious to identify emerging marketing trends, new acquisition opportunities, and innovative platforms to diversify growth efforts Empowered to collaborate closely with creative, analytics, product, and international marketing teams to align campaigns with wider business and brand objectives Comfortable managing external partners, publishers, affiliate relationships, agencies, and in house campaigns Motivated to share insights and best practices across teams to improve overall marketing effectiveness You are ideally… Degree educated (or equivalent experience), ideally in Marketing, Business, Data Science, or a related field A professional with 5-10 years of experience in digital performance marketing, ideally focused on member acquisition, subscriptions, or lead generation Experienced working with subscription-based products and consumer-facing brands. Experience within the travel or lifestyle industry is highly desirable A high performer with strong knowledge of attribution models, conversion tracking, analytics tools, and campaign optimisation methodologies Analytical, commercially-minded, and highly data-driven Experienced across Paid Social, Affiliate Marketing, Programmatic Advertising, and digital acquisition strategy An individual with strong attention to detail who enjoys developing creative concepts and high-performing digital ad copy. Photoshop skills are a plus An excellent communicator with strong collaboration and stakeholder management skills Empathetic with a hands-on, innovative working style and a can-do attitude Passionate about travel and digital consumer experiences Fluent in German and English What’s in it for you… Broaden your horizon by working with a global team and potentially in a different country Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience We recognize your achievements with our employee awards Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity We offer competitive compensation and benefit packages If you are excited about this opportunity and feel intrigued by our values of “leading by example”, “warm heart”, “cool head” and “working hands”, then we would like to get to know you!