Marketing Manager, Northern Europe

Marketing Manager, Northern Europe

Join Axon and be a Force for Good

At Axon, we’re on a mission to Protect Life. We partner with our customers on some of society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We’re out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with state-of-the-art devices and services they need to successfully serve and protect.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

This role offers a unique opportunity to join a dynamic team where your contributions will drive tangible, meaningful results for the business and the communities we serve in Northern Europe (Benelux and Nordics). You'll have the agility of working within a small, in-region sales and marketing team while benefiting from the resources and backing of a profitable, publicly traded company. As part of Axon’s centralized marketing function, you’ll collaborate closely across regions and departments to ensure consistent, high-impact initiatives.

As the Marketing Manager, Northern Europe, you will be a key player on our Global Marketing team, focused on providing life-saving solutions to public safety and security agencies worldwide. You’ll see firsthand the impact of your work, hearing directly from customers how our products help save lives. The better we do our jobs, the more lives we protect and the greater the positive impact we make on global communities.

What You’ll Do

Location: Amsterdam (Work remotely Monday, and in the office Tues-Fri)

Reports to: Vice President of International Marketing

Direct Reports: 0

Own the Northern Europe Marketing Function

• Act as a market expert, drawing from research, competitive intelligence, and customer insights to most effectively position the Axon promise across customer sets.
• Lead the development and execution of the marketing strategy for the Benelux (Netherlands, Belgium, Luxembourg) and the Nordics (Sweden, Norway, Finland, Denmark and Iceland) and adapt it to unique country needs and customer considerations.
• Increase awareness and shift perception in our core policing market, and create a pipeline to drive adoption of Axon’s growing product portfolio.
• Stay attuned to global public safety trends, regulatory developments, and local public affairs landscapes to inform marketing strategies.
• Partner with the revenue intelligence team to produce consumable reports that showcase performance, benchmark progress, and inform stakeholders about ongoing marketing efforts.
• Own overall market metrics including events ROI, ad and sponsorship ROS, lead progression, and pipeline influence.

Public Relations & Public Affairs

• Work with our public affairs agencies to develop and execute key PR and public affairs campaigns, ensuring alignment with both global and local business objectives.
• Proactively manage Axon’s reputation and enhance brand visibility by responding to emerging issues, managing crises, and securing strategic media placements.
• Collaborate with the corporate communications team to ensure that messaging is consistent, timely, and relevant for both external audiences and internal stakeholders.
• Partner with government affairs teams to support advocacy efforts and policy initiatives, positioning Axon as a leader in the public safety industry.

Plan and Execute Marketing Campaigns & Events

• Collaborate with our events and digital teams to plan, manage, and execute in-person, hybrid, and webinar events.
• Create and implement integrated marketing campaigns that include case studies, video content, digital campaigns, and public relations strategies.
• Manage regional brand presence, including in online channels (social, web)
• Drive new, creative approaches to reach key audiences and personas using various channels and content mediums.
• Depending on market needs, develop locally relevant marketing strategies or adapt existing, proven frameworks.
• Track ROI, engagement, and audience feedback to refine and optimize campaign and event strategies.

Sales Enablement

• Provide strategic insights into Axon’s go-to-market motion and competitive positioning to create and progress opportunities.
• Create and deploy field-facing enablement assets, sales playbooks, and content that aligns with priority selling scenarios.
• Develop and execute strategies in partnership with the sales team to promote cross-sell and upsell opportunities.

Manage Relationships

• Collaborate with agency partners to coordinate media outreach, co-marketing initiatives, and customer reference opportunities.
• Manage internal relationships to build cohesive product launch plans, adapt content for local markets, and support the sales team in achieving their goals.
• Foster strong ties with public relations, public affairs, and external communications teams to ensure a unified, impactful message across regions.

What You Bring

• Bachelor's degree or equivalent practical experience
• 7+ years of marketing experience, ideally at a public safety, SaaS or technology company
• Experience developing and executing marketing strategies and managing external or in-house agencies
• Expertise in digital/growth marketing, events and public relations or public affairs
• Excellent interpersonal skills with the ability to speak and write English fluently
• Experience working with customers in Northern Europe (Benelux, Nordics)

Benefits listed herein may vary depending on the nature of your employment and the location where you work.