Marketing Manager, Organic Social (Bilingual – Spanish/English)

Job description

We’re looking for talented professionals to join us in bringing smart money management and payment solutions to everyone’s fingertips. This position is classified as structured hybrid, with an expectation of a minimum of three (3) days per week working in the office and flexibility to work remotely on the remaining days. On-site expectations may evolve over time to support business needs, with clear communication provided in advance. > > > > > > > > > > JOB DESCRIPTION Location Requirement This position is open only to candidates who currently reside in one of the following approved locations: Los Angeles, CA (West LA) Job Summary The Walmart MoneyCard is one of Green Dot's largest and most visible consumer programs. This role owns the end-to-end marketing operations behind it — from campaign planning and budget management to leading Hispanic marketing initiatives — and directly impacts revenue performance for a flagship retail partnership. The ideal candidate is a sharp operator who thrives on cross-functional complexity, moves fast, and holds themselves accountable to results. This person brings advanced Spanish fluency and the cultural competency to shape authentic, resonant campaigns for Hispanic consumers — not just translate copy. They will report to the Director of Marketing and collaborate closely with consumer marketing, direct/lifecycle marketing, merchandising, supply chain, data analytics, compliance, and legal. Key Responsibilities Own end-to-end marketing operations for the Walmart MoneyCard program, serving as the primary point of accountability for integrated campaign delivery, timelines, and quality. Lead Hispanic marketing initiatives — leveraging native or advanced Spanish fluency to review copy for cultural relevance, brief translation and creative agencies, and present to internal stakeholders in Spanish as needed. Drive the day-to-day campaign planning process: project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals, and campaign performance tracking. Coordinate cross-functional teams — data and analytics, direct marketing, compliance, and legal — to define marketing objectives, align on requirements, and execute campaigns efficiently. Monitor campaign performance and deliver weekly, monthly, and quarterly reports with actionable insights and clear recommendations that tie back to revenue outcomes. Own project budgets and expenses; maintain ongoing tracking and reporting of ROI across all programs. Manage vendor relationships and agency partnerships (creative, website development, video production, Spanish-language translation), overseeing SLAs and resolving issues proactively. Maintain accurate documentation of marketing processes, workflows, data requirements, and technology configurations. Required Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of marketing experience with a focus on retail marketing, campaign management, digital marketing, and CRM platforms. Advanced Spanish proficiency — written and spoken — with the ability to review marketing copy, brief external agencies, and communicate with internal stakeholders in Spanish. Proven track record of successful project management, cross-functional collaboration, and process improvement in a fast-paced environment. Strong analytical skills with demonstrated ability to interpret data, measure the marketing mix, and drive ROI-focused decisions. Experience managing external agency relationships and vendor SLAs. Proficiency with Microsoft 365 Apps & Services, iProcurement, and Jira. Proven ability to work independently and manage multiple priorities with minimal direction. Preferred Qualifications Experience marketing to Hispanic/Latino consumer segments, including cultural fluency in messaging and campaign strategy. Background in prepaid debit, fintech, or retail financial services. Familiarity with lifecycle and direct marketing programs. **Ability to work in the U.S. without sponsorship** **Ability to meet the location requirement outlined above** POSITION TYPE Regular PAY RANGE The targeted full-time base salary for this position is $105,500 to $157,400 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location. > > > > > > > > > > We’re Here to Support You—Accommodations Upon Request Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential. Work Authorization Requirement At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship. Important Notice on Application Accuracy We value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.