Marketing Manager, Paid Social

Job description

Company Description We are SkillOnNet, leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DrueckGluck, BacanaPlay, Genting, and many more. We are dedicated to long-term development and sustainability, and we are committed to revolutionising our industry for the benefit of players, our brands, and the entertainment world as a whole. As part of our continued growth, we’re now expanding our team at PlayOJO — SkillOnNet’s flagship brand. Launched in 2017, PlayOJO is an award-winning online casino and bingo brand, recognised for its innovative, player-first approach. Operating in key markets including the UK, Canada, Spain, Brazil, Peru and Mexico, we are continuously expanding our global presence. At PlayOJO, we cultivate a fast-paced, collaborative environment where innovation drives everything we do. Our teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry. As we grow, we’re looking for talented professionals to join us - driving performance, creativity, and excellence across all areas of the business. Job Scope/Description We are looking to hire a manager to join our Paid Social team, supporting the continued growth of our online casino and bingo brand across international markets. This role will focus on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snapchat, and TikTok. The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results. You will work closely with internal stakeholders to translate campaign performance into clear insights, contributing to strategic discussions and continuous improvement across campaigns. This is an excellent opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment. Responsibilities include: Manage campaigns across Meta, Snap and/or TikTok campaigns for assigned markets including campaign setup, budget management, liaising with the design team for assets and ensuring ad compliance. Collaborate with stakeholders and country managers globally to plan, deliver and successfully execute annual marketing forecasts for Paid Social channels. Maintain accurate daily reporting, create and present monthly and quarterly reports, factoring in Customer Lifetime Value (CLV). Analyse campaign performance and translate data into actionable recommendations to improve results. Help develop full-funnel campaign activity with a focus on acquisition, working with Brand teams to develop upper-funnel initiatives. Work closely with data team to ensure tracking is set-up optimally including implementing tracking links and landing pages to ensure all published ads are fully functional. Develop an understanding of international markets, adapting campaigns to reflect cultural nuances and audience behaviour. Identify opportunities for increased automation and efficiency through advanced technical solutions. Lead internal and external meetings where required, presenting insights and recommendations clearly. What we are looking for: 4+ years management of Paid Social campaigns. Experience in the iGaming industry is ideal. Skilled in managing significant budgets across multiple markets. Ensure compliance of ads with regulatory standards and responsible gaming requirements. Experience working with Tableau or digital visualisation tools. Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel. Sound understanding of Paid Social platforms and their features Strong organisational skills and experience of balancing multiple projects at once Familiarity with Microsoft products to report results – Excel, Powerpoint and Word. Excellent written and verbal communication skills. Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM and externally Must understand tagging, tracking and attribution particularly GTM. Confident, seeks initiative and bold to try new things. Being well organised to manage ongoing projects What's in it for YOU? 24 days of annual leave, with additional days awarded after 3 years of service. Hybrid work model – 3 days in the office, 2 days working from home. Competitive salary plus an annual bonus (eligible after completing probation). Private healthcare and life insurance provided upon successful completion of probation. Participation in the company pension scheme. Exciting company activities including monthly lunches, corporate gatherings and many other activities A chance to advance professionally inside one of the world's largest iGaming organisations What it's like to work at SkillOnNet! SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.