Marketing Manager (RaF)

• The Sr. Manager/Manager Contractor will be a core member of the Digital Acquisition Integrated Marketing team. • This role is a unique opportunity to gain insight , influence and be a core contributor to the incremental growth of OPEN. • The person in this role will own and define the end to end strategy and execution for the Acquisition Refer a Friend (RaF). • Refer a Friend is a holistic program that creates a new channel for demand generation and customer acquisition. • This role involves close collaboration with many groups including Customer Marketing, Acquisition, Technologies, Compliance and external vendors and agencies. • This role will manage the referral platform and marketing capability that can be leveraged across channels by marketing managers as both a loyalty and acquisition program. • Own the strategy, planning and execution of the RaF program, which is a key enabler of OPEN’s marketing priorities. • Define the strategy and approach for program test and learn and rollout • Develop the roadmap for the program, adding capabilities that deliver richer content, improved customer experience and deepen engagement. • Develop measurement capabilities of both the overall program experience as well as channel level to ensure the impact is captured, monitored and increased over time. • Maintain a strong focus on customer needs and insights to deliver relevant and engaging experiences. Qualifications: • 5+ years of experience in marketing, preferably digital marketing and connecting offline and online channels • Proven track record of driving initiatives from ideation to execution • Knowledge of digital marketing and capabilities best practices • Be the voice and advocate for the customer by leveraging data and customer insights to drive the road map • Proven self starter who can navigate through ambiguity and facilitate decision making • Strong communication and project management skills; ability to influence key decision-makers • Ability to communicate effectively with partners and senior leadership, one-on-one and in formal presentations • Energy, enthusiasm, a positive attitude and passion for our customers • Ability to work in a fast-paced collaborative environment • Prior direct marketing experience and a working knowledge of AXP marketing processes a plus • This role is new, and is for a new initiative the Refer a Friend program • Looking for a strong Project Manager with Marketing experience as well as technical experience • Role will be a balance between strategy/road map, defining process, working with IT teams for digital capabilities. • Creating test plans all the way through execution of this program. • Ideal candidate will be a self starter, have a proven track record of working with white space and the ability to work in a fast pace environment Digital Marketing Direct Marketing Customer Insight To schedule an interview, please contact; Vishwas Jaggi 973-475-7482 About Collabera: Established in 1991, Collabera is one of the fastest growing end-to-end information technology services and solutions companies globally. As a half a billion dollar IT company, Collabera's client-centric business model, commitment to service excellence and Global Delivery Model enables its global 2000 and leading mid-market clients to deliver successfully in an increasingly competitive marketplace. With over 8200 IT professionals globally, Collabera provides value-added onsite, offsite and offshore technology services and solutions to premier corporations. Over the past few years, Collabera has been awarded numerous accolades and Industry recognitions including. • Collabera awarded Best Staffing Company to work for in 2012 by SIA. (hyperlink here) • Collabera listed in GS 100 - recognized for excellence and maturity • Collabera named among the Top 500 Diversity Owned Businesses • Collabera listed in GS 100 & ranked among top 10 service providers • Collabera was ranked: • 32 in the Top 100 Large Businesses in the U.S • 18 in Top 500 Diversity Owned Businesses in the U.S • 3 in the Top 100 Diversity Owned Businesses in New Jersey • 3 in the Top 100 Privately-held Businesses in New Jersey • 66th on FinTech 100 • 35th among top private companies in New Jersey Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.