Marketing Manager - South Asia (India Remote)

Job description

Company Description When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam. Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together. Job Description We are seeking a seasoned and dynamic marketing communications professional with Education sector experience in India and the wider South Asia region. The ideal candidate thrives on building excellent partnerships with Sales to develop and implement go-to-market strategies, drive revenue goals and brand awareness. You will be working on the marketing strategy and plan, you will be responsible for the design, implementation and execution of territory-specific marketing, PR and thought leadership activities and campaigns. You’ll have superior communications and content writing skills and have a high attention to detail. You will be a partner with sales leadership and work closely with them to drive lead generation/activation and build meaningful new business opportunities and customer relationships in India and the wider South Asia region through account-based marketing. This fantastic opportunity would suit an all-rounder who can think strategically and enjoys rolling up their sleeves to get the work done. Working collaboratively with local, regional and global teams, you’ll have experience demonstrating ROI on marketing activities and will support the sales organisation (pre, new and post) in exceeding budgeted revenue targets while providing a first-class service that meets and exceeds the expectations of colleagues and customers. As a brand guardian for your territory, you'll need to ensure all marketing communications are on brand, whilst rolling out campaigns and other activity across multiple channels including digital, social and content Align with business objectives and sales priorities to formulate and implement a marketing strategy and plan that can drive new business, customer and revenue growth to grow company’s business; particularly in Higher Education in collaboration with the Regional Director SA Following the guidelines, processes and workflows , combine PR and communications, thought leadership, digital, content and customer advocacy into a cohesive set of programs with an Account-Based Marketing (ABM) approach that will promote company to prospects while communicating the value of company to existing customers. Work with the local and regional teams, customer advocates, internal and external subject matter experts on marketing projects, activities, events and campaigns, to enable sales and partnership opportunities. Create concrete action plans, activity calendars and project plans in collaboration with regional marketing and to support local strategic growth plans. Deliver marketing campaigns, organise events, attend events, and localise materials (working with relevant parties to produce new when necessary) to showcase company at its very best and achieve objectives. Work in collaboration with the Marketing Communications Specialist, local sales teams and creative to create highly engaging content and copywriting for our marketing activities including website content, newsletters, email marketing and direct mail campaigns, blogs, Integrity Matters by company vidcast and podcast, social media channels and search advertising. Develop, implement, track and optimise digital and email marketing campaigns in India and the South Asia region. Develop and manage the India website and other South Asia websites. Track the ROI and utilisation of materials and effectiveness with regional reporting guidelines and continuously improve marketing support to the region. Develop and track marketing’s influence and touchpoints on the sales opportunity pipeline through ABM, marketing automation and CRM systems, including registrations, lead and opportunity conversions and new business across key markets. Provide reporting to marketing and sales leadership as required. Collaborate with PR/Comms agencies and other vendor partners as required. Qualifications Essential Bachelors degree with marketing, communications or other relevant disciplines (required) Minimum of 5 years experience working in a B2B and SaaS technology environment in India and the wider South Asia region Experience developing and executing effective marketing campaigns that drive new business growth with proven results Understanding of the Education industry across India and the wider South Asia region Experience using Salesforce; and marketing automation systems such as Pardot and Marketo. Advocate of ABM Excellent presentation, written, and oral skills in English Customer-centric mindset and passion for making an impact on education. Strong quantitative and analytical abilities Desirable Experience managing 1-2 staff Experience and knowledge of the education technology sector Experience working for a modern global company and has a global mindset Experience working for an agency or consultancy with client/stakeholder management skills Experience working with regional and global teams and cultures Experience using project management tools Business fluency in a South Asia second language Additional Information Applications should include a covering letter outlining how you match the criteria for the role Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status. TurnItin