Marketing Manager - Wide Band Gap (SiC/GaN)

Job description

About the role We are looking for a (Senior) Regional Marketing Manager to drive commercial success across our GaN and SiC portfolio. In this role, you will define and execute regional marketing and pricing strategies, working closely with customers, distribution partners, and internal teams to maximise revenue, ASP, and market share. You will play a key role in identifying and capturing growth opportunities in fast-evolving wide bandgap markets, balancing short-term performance with long-term strategic growth. What you will do Develop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trends Engage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market position Own and implement regional pricing strategy, including quoting, negotiations, and margin optimisation Lead and manage RFQs and commercial negotiations with end customers and partners Define and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditions Identify and capture new business opportunities through marketing lead generation and conversion Collaborate with Sales to convert leads into revenue, ensuring strong pipeline management Collect and analyse market intelligence and pricing benchmarks to support business growth decisions Drive adoption of wide bandgap technologies by aligning value propositions with customer application needs What you will bring Strong background in marketing, business development, and pricing strategy Preferably experience in semiconductors, power electronics, or wide bandgap technologies (GaN / SiC) Good understanding of global semiconductor markets, supply chains, and customer ecosystems Experience with business intelligence and data analytics tools (e.g. Power BI, Spotfire) Strong ability to translate market insights into actionable strategies Excellent negotiation, influencing, and decision-making skills Strong analytical mindset with structured problem-solving approach Highly self-motivated, results-driven, and entrepreneurial Strong communication and storytelling skills for both technical and commercial audiences Customer-focused with the ability to operate in fast-paced, evolving markets Collaborative and effective in global, cross-functional environments Your profile Bachelor’s or Master’s degree r equivalent in Electrical Engineering, Business, Marketing, or Economics Experience in marketing, sales, or business analysis, ideally within semiconductors or B2B technology markets Exposure to power electronics or wide bandgap markets (GaN / SiC) is highly desirable Proven track record in commercial growth, pricing, and customer engagement Why join us? At Nexperia, you’ll have the opportunity to: Play a key role in scaling next-generation wide bandgap technologies Influence regional strategy and global business growth Work at the forefront of high-efficiency power electronics markets Collaborate with international teams across marketing, sales, and R&D Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment. Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark. D&I Statement As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested. In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.