Marketing Operations Associate

Job description

Ekimetrics is a global leader in Marketing & Commercial effectiveness and AI-powered solutions. Since 2006, we’ve been helping businesses optimize marketing and operations by combining AI with business and tech expertise across 4 domains: Marketing & commercial effectiveness, Customer analytics, Operational excellence, ESG & sustainability. With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we deliver tailor-made solutions that turn data into real positive impact, leveraging our unique combination of technology and services. We excel at delivering AI impact at scale. Our mission is to harness this power to tackle the world’s most urgent issues. We commit to responsibility and frugality in AI, systematic AI impact at scale, and loyalty to our values and DNA. ### Your Responsibilities As a Marketing Operations Associate, you will play a key role in supporting US marketing initiatives and driving demand generation activities to support business growth. You will oversee day-to-day marketing execution, including campaign coordination, social media scheduling, and email marketing, while ensuring alignment with internal and global teams. Acting as a central point of contact for marketing partners and vendors, you will help manage communications, event logistics, and seamless campaign delivery. You will maintain CRM data integrity, nurture leads and track engagement, and support reporting on marketing performance and ROI. Your responsibilities will include: **Marketing Campaign Execution** - Support US marketing activations in partnership with internal teams and external vendors. - Manage day-to-day communications with marketing partners. - Plan, schedule, and publish social media content. - Assist with email campaign execution using Hubspot. **CRM Management & Lead Tracking** - Maintain and update CRM systems with accurate contact and lead data. - Upload and track leads from events, campaigns, and demand generation activities. - Manage attendee lists (pre-registration and post-event) and ensure proper lead attribution. - Monitor engagement metrics and ensure consistent tracking of lead interactions. **Event Coordination & Logistics** - Support planning and execution of marketing events and activations. - Coordinate logistics including vendor communications, travel, and accommodations. - Assist with event partner coordination and on-site preparation as needed. - Ensure timely execution of event deliverables and requirements. **Reporting, Analytics & Collaboration** - Track and report on marketing performance (events, campaigns, social reach). - Provide insights on campaign effectiveness and ROI. - Collaborate with global teams to support demand generation initiatives. - Contribute to knowledge sharing and documentation of best practices. ### Your Profile - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. - 2+ years of experience in a marketing role, preferably within a B2B environment. - Experience supporting or coordinating marketing events, including logistics and vendor interaction. - Proven ability to manage multiple stakeholders and coordinate across teams and external partners. - Strong written and verbal communication skills. - Experience in PowerPoint, Excel, Word. - Hands-on experience with marketing and CRM tools such as HubSpot, Salesforce, or Mailchimp. - Highly organized, detail-oriented, and proactive, with the ability to manage multiple priorities simultaneously. ### Why Join Us? At Ekimetrics, we believe your ideas truly matter. Here, your ideas are yours to build and bring to life. We embrace an entrepreneurial spirit, encouraging you to push boundaries to achieve meaningful impact. But it’s not just about individual success—we thrive on collaboration and enriching one another. Together, we’re constantly learning and growing, whether through personalized career paths and training, challenging projects, mentorship, or simply through the diverse perspectives we bring to the table. And perhaps more importantly, we believe in enjoying what we do. Ekimetrics is a stimulating and safe environment where you can thrive as your authentic self. In 2023, Ekimetrics obtained the “mission-driven company” status, reflecting our strong commitment to CSR. Our purpose: Accelerate organizations’ transformation towards sustainability, through the application of data science and artificial intelligence. We were also certified Great Place to Work© in France, the United Kingdom, and the United States in 2023, and our Hong Kong office received the Best Companies to Work for in Asia 2023© award. Ekimetrics is part of the French Tech 120 ranking. We have been selected by La French Tech to join the prestigious group of the top 120 French scale-ups, recognized for their potential to become international leaders.