Marketing Operations Associate I

Job description

**Our Mission** Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200+ specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. **Your Impact on Our Mission:** The Marketing Operations team supports marketing functions across the organization. You’ll play a critical role in helping to grow our lifecycle marketing program. Your work will play an integral part in driving provider acquisition, engagement and retention via thoughtful, tailored experiences by leading execution and reporting across email marketing campaigns. **You’ll enjoy this role if you are…** ● A confident and adaptive learner ● Loves getting into the details and takes pride in making sure every email looks perfect and functions flawlessly ● Enjoys working behind the scenes to bring marketing campaigns to life and collaborating with cross-functional teams to make it all happen ● Finds satisfaction in process, organization, and using marketing automation tools to turn ideas into polished, on-brand experiences ● Energized by working on projects that are in development, presenting new angles that require fresh approaches ● Meticulous (great attention to detail!) in planning and executing projects across multiple departments ● A good communicator and multitasker ● Someone who values the sweet spot between structure, independence, and improvisation ● Enthusiastic about AI and eager to use AI-powered tools to improve efficiency, creativity, and campaign execution **Your Day to Day Is…** ● Build, test, and deploy email campaigns in platforms such as Marketo and Braze, ensuring high-quality execution and flawless delivery ● Manage audience segmentation and list uploads based on campaign requirements and behavioral/demographic data ● Perform rigorous QA on all email assets, including content proofing, link validation, and dynamic content testing ● Set up campaign tracking parameters and assist in monitoring performance metrics (open rates, CTRs, conversions, etc.) ● Collaborate closely with lifecycle, creative, and analytics teams to execute campaigns on time and aligned with brand standards ● Help maintain the health of our marketing databases by supporting list hygiene and contact management practices. ● Building marketing campaigns end-to-end, primarily through email and in product channels ● Coding new HTML emails from design files ● Thinking critically about audience segmentation and campaign performance & to ensure that the campaign setup matches the goals in the campaign briefs ● Building reports/performing analysis ● Participating in meetings with project stakeholders ● Executing ad hoc and short-term project initiatives **You’d be Successful in This Role if You Have…** ● A Bachelor’s degree from a top tier institution with a minimum of 60% in 10th/12th/ graduation ● 1-3 years of work experience ● Excellent verbal and written communication skills ● Strong attention to detail and comfort with Q/A processes ● Ability to manage multiple projects and timelines in a fast-paced environment ● Data-orientation: Understanding which data is relevant, asking the right questions, and data literacy ● Advanced proficiency in MS Excel/Google Sheets ● Independent problem-solving capabilities ● Experience in a previous marketing operations/production role is preferred ● Experience with marketing automation platforms like Marketo, Salesforce, Braze, Mailgun preferred **Benefits:** ● An incredible team of smart and supportive people ● A competitive compensation package, including attractive medical insurance ● Amazing perks – think catered lunch every day, Ping Pong, etc. ● Daycare reimbursement ● The chance to create a better healthcare experience for millions of patients! ● Cellphone and wifi reimbursement ● Competitive parental leave ● Sabbatical leave (over 5 years) ● Annual sponsored health check-ups ● Zocdoc is certified as a Great Place to Work 2022-2026 **About us**Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our [six core values](https://www.zocdoc.com/about/careers-list/). Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - *Together, Not Alone*, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. [Job Applicant Privacy Notice](https://zocdocstatic.wpengine.com/wp-content/uploads/2023/02/ZocDoc-Applicant-CPRA-Notice-Final-2-28-23-.pdf)