Marketing Operations Manager

Job description

About Numeral Numeral is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We’re eliminating this burden so teams can focus on their core mission. We’re the largest and fastest-growing AI-native tax solution. Started in 2023, Numeral has raised over $57M from Benchmark, Mayfield, Y-Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our revenue every year in our history. MISSION Running an online business today means wearing a thousand hats, most of them not the reason founders started their company. Our mission is to eliminate the administrative and accounting burdens that distract businesses from doing what they love. We’ve already helped thousands of businesses avoid the headache of building giant finance teams just to manage tax compliance. Tomorrow, we’re scaling that impact even further: building the automation layer that lets internet businesses stay nimble, compliant, and future-proof. About the Role We are seeking a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral’s growth journey. Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands-on role, you will develop strategy-aligned processes, manage marketing automation, and buy and build additional solutions – in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers. If you’re a Marketing Operations leader who thrives on building and you’re looking for strategic impact, this is an opportunity you won’t find anywhere else! What you’ll do Marketing Technology & Systems Architecture - Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts - Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it - Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations - Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management - Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account - Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth - Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality Pipeline Architecture & Lead Management - Analyze campaign and lead performance, conversion rates, and deliver actionable insights with clear recommendations for improvement - Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized - Iterate and improve lead structures and lead scoring, conversional signals, assist in automating assignment processes, and maintain data quality in “top of funnel” data capture - Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates - Oversee marketing-specific CRM requests, conversion signals, troubleshoot issues, and manage lead-to-opportunity workflows - Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows - Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual Reporting & Continuous Improvement - Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual work - Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence - Define and govern marketing metric definitions in alignment with the Head of Growth; flag and resolve discrepancies proactively - Document all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not exist - Independently analyze top-of-funnel metrics; present actionable insights and recommendations for campaign improvements to stakeholders - Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders - Oversee website operations/reporting; your pride in managing Numeral’s front door will produce excellent brand and demand outcomes - Own end-to-end “top of funnel” execution and analytics, consistently delivering data-driven strategy improvements that lead to measurable business growth - Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement Cross-Functional Partnership - Collaborate with Sales and other Leaders to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journey - Partner with Sales leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals - Serve as a trusted operational partner to GTM leadership, translating campaign strategy into technical execution and feeding performance data back into planning What you'll bring - 6+ years of progressive experience in marketing operations, marketing technology, or related GTM role within the B2B SaaS/software industry, with demonstrated ownership of the marketing tech stack and automation systems - Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously with demonstrated experience in change management - Deep expertise in marketing automation and technology platforms (e.g., Marketo, Pardot, HubSpot, Dreamdata, Salesforce, Google Tag Manager, Gong) and website/CMS platforms (e.g., Webflow) - Direct experience working within online and programmatic ad platforms - Experience synthesizing complex operational data and generating reports into a compelling strategic narrative, and presenting operational metrics to senior leadership - Expert-level proficiency in marketing strategies, tactics, and technologies, including marketing automation, CRM data governance, and analytics tools - Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments - Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations - Strong organizational and project management skills, with experience overseeing multiple campaigns and deadlines simultaneously - Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work Even better - Experience in a multi-product or multi-segment SaaS environment - Familiarity with B2B customer lifecycle management and customer journey mapping - Hands-on experience building data flows and utilizing AI tools or assistants for GTM use cases to streamline daily workflows What we offer - Competitive salary and equity - you'll share directly in the company's success - Full medical, dental, and vision coverage - Wellness perks like Headspace and the Peloton One App - 401(k) to help you build long-term financial security - Lunch and snacks when you're in the office - Regular team offsites and company events as we grow - A culture built on ownership - your work matters and people will see it!