Marketing Operations Manager

Job description

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme. Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them. Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team. Title: Marketing Operations Manager Location: Canada Overview Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before and with double digit growth year over year, no provider is better positioned to deliver better outcomes on scale, than Extreme. We believe in “walking the walk” of our strong core values which enable us to successfully advance together. Diversity and Inclusion is a vital part of our values and beliefs, and we’re proud to foster an environment where every Extreme employee can thrive. Position Overview: We are seeking a Marketing Operations Manager to join our team. This IC role will report to Senior Manager, MarTech Solution and Innovation. You will help build, execute and continuously improve marketing campaigns, workflows, administer our Marketo platform, support critical MarTech integrations, and provide campaign operations support across US time zones. Key Responsibilities - Develop, configure, and maintain Marketo programs, campaigns, workflows, and integrations; ensure platform health and performance optimization - Collaborate with content, web & digital, field marketing, Integrated campaigns, events, and other stakeholders to gather requirements and execute campaign plans. - Develop, implement, and continuously refine lead scoring models and routing logic; driving MQL volume, conversion rate, and velocity to allow BDR to follow up on MQL fast. - Build and maintain marketing databases, segmentation strategies, progressive profiling, and audience targeting to maximize marketing efficiency - Support critical MarTech tool integrations, including connecting Marketo with CRM, CMS, Webinar tools and other third-party platforms - Collaborate cross-functionally with Web, Digital, IT, and Field Marketing Management teams to translate business requirements into technical implementations - Maintain documentation for all Marketo configurations, processes, and integrations. - Monitor, troubleshoot, resolve technical issues, and provide timely support to marketing teams. Required Qualifications - 7-9 years of demand generation, campaign & marketing operations, strategy and operations, business operations, or similar roles with exposure to both business and technical skills - 2+ years of hands-on Marketo administration and expertise - Strong understanding of lead scoring, lead routing, and SLA management - Proficiency with marketing automation platforms, CRM systems (ideally Salesforce), and Webinar tools - Excellent organizational and project management skills with ability to manage multiple priorities - Strong analytical and problem-solving abilities - Ability to work independently and take initiative - Experience working in highly cross-functional settings, and in a role that spans strategy, analysis, and operations in a fast-paced environment. Preferred Qualifications - Marketo Certified Expert (MCE) or equivalent certification - Experience with additional marketing technology tools (Salesforce, Cvent, Marketo Engage, Webinar tools, Workflow Management tools etc.) - Background in B2B technology or enterprise software marketing - Experience managing webinar programs and event marketing operations - Familiarity with AI agent builds and automations is a plus Compensation: This role has a market-competitive salary with an anticipated base compensation range of 110,000-140,000 USD. The posted range reflects the amount Extreme Networks reasonably and in good faith expects to pay for this role upon hire. This range is set using objective, gender-neutral criteria based on skills, experience, responsibility, and working conditions. Actual compensation offered will depend on the selected candidate's experience, qualifications, skills, and work location. Benefits and Total Rewards: Extreme Networks offers a comprehensive benefits package. Specific benefits vary by country and may include: • Medical, dental, and vision insurance • Flexible work schedules and work-from-home opportunities where role permits • Paid time off, including open time off in eligible markets and statutory leave in all markets • Paid holidays in accordance with local practice • Retirement savings programs, including 401(k) matching in the United States • Employee Stock Purchase Program, where eligible • Adoption assistance and fertility treatment support, where eligible • Flexible spending accounts, where eligible • Employee assistance program • Tuition reimbursement, where eligible • Life and disability insurance Benefits eligibility is based on country of employment, role, and employment status. Complete benefits details will be provided during the interview process and in the formal offer of employment. Equal Employment Opportunity Extreme Networks, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are committed to taking affirmative action to employ and advance in employment qualified protected veterans, including disabled veterans, recently separated veterans, active-duty wartime or campaign badge veterans, and Armed Forces service medal veterans. Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (for example, stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks. We encourage people from underrepresented groups to apply. Fair chance and background checks Extreme Networks will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, Philadelphia Fair Criminal Record Screening Standards Ordinance, Illinois Human Rights Act, Cook County Human Rights Ordinance, Seattle Fair Chance Employment Ordinance, and the San Francisco Fair Chance Ordinance. An applicant's conviction history will not be considered until after a conditional offer of employment has been made. Following any individualized assessment, applicants will be provided with the opportunity to respond before any adverse action is taken. Extreme Networks does not seek salary history information from applicants and will not rely on salary history in determining whether to offer employment or in setting compensation. Reasonable accommodation Extreme Networks is committed to providing reasonable accommodations to qualified applicants with disabilities throughout the application, interview, and hiring process. If you require a reasonable accommodation to participate in the application or interview process, please contact [insert contact email and phone]. All requests will be handled confidentially. Use of artificial intelligence in hiring Extreme Networks may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing re