Marketing Operations Manager

Job description

About Enformion Enformion is a dynamic powerhouse in data intelligence and AI-powered identity verification. We deliver next-generation fraud prevention, risk management, and seamless onboarding solutions that foster ironclad trust between digital marketplaces, merchants, and consumers. By leveraging our massive data repositories and advanced behavioral analysis, we provide continuous monitoring for emerging risk indicators. In a digital world where security and trust are everything, Enformion is at the forefront of the industry—and we are growing fast. **About Enformion** Enformion is a leading identity data and analytics platform that powers consumer and business identity verification, sales and marketing intelligence, investigations, and collections. Harnessing a 40+ year historical consumer and business identity graph that covers over 98% of the US population, the platform forms the foundational data layer for understanding the individual and business behind every identity and marketing interaction. **Salary: $100k - $120k** **How You’ll Make an Impact:** We are seeking our first dedicated **Marketing Operations Manager** to build and scale the marketing operations function at Enformion. You'll sit in Marketing, partner closely with RevOps, and have a mandate to push the boundaries of AI in how we run campaigns, personalize outreach, and measure performance. Day-to-day focus: HubSpot, CRM data quality, marketing reporting, and sales/marketing operational support. **Location:** Remote-first, U.S.-based. We value in-person connection alongside flexible, distributed work. Reports to: VP Marketing Team: Marketing, partnering closely with Revenue Operations and Sales **Key Responsibilities** *AI-First Transformation* Identify and implement AI tools, agents, and workflows that: - Enable deep personalization in the way we present ourselves to our prospects, partners, and clients across all business units - Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution *Core marketing systems & technology* - Own HubSpot end-to-end: configuration, workflows, automation, and governance. Partner with RevOps on integrations with enrichment, martech, and sales engagement tools - Lead a full audit and rebuild of our HubSpot instance — naming conventions, properties, workflows, documentation, and a sustainable operating model - Evaluate, implement, and own the broader marketing tech stack *Campaign operations & execution* - Standardize campaign frameworks for consistent, scalable execution - Own tracking and attribution — UTMs, campaign mapping, CRM structure — and the dashboards that turn it into insight - Build, QA, and launch routine campaign workflows (or the automations that do it for you) *Segmentation & Personalization Infrastructure* - Build dynamic audience segmentation for persona-based messaging across email, web, and nurture - Own the field/data architecture behind it: enrichment, dedupe, validation, governance - Support ABM with account-based targeting *Lead Lifecycle & Funnel Management* - Own the end-to-end lead framework: definitions, scoring, routing, and monitoring - Optimize funnel performance — conversion rates, time to engage, handoff effectiveness — and surface where to double down or fix drop-off *Overall Reporting, Analytics & Success Criteria* - Design how marketing performance is measured and build the reports and dashboards behind it — lead sourcing, campaign performance, channel ROI, pipeline and revenue attribution - Turn channel-level ROI trends into budget and resource recommendations - Deliver recommendations, not just data — flag risks before they hit pipeline   **What Success Looks Like in Year One** **HubSpot rebuilt to best-practice architecture and documented** **Standardized campaign frameworks, SOPs, and attribution tracking adopted across Marketing** **A lead lifecycle and scoring model that Sales trusts** **A reporting layer that leadership uses to make budget and channel decisions** **At least 2–3 AI-powered workflows shipped that materially reduce manual work** **Experience & Requirements:** - 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments - You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically - Strong understanding of SaaS revenue metrics and funnel analytics - Must be U.S.-based and authorized to work without sponsorship   **Technical Skills:** - Deep HubSpot expertise. You will be responsible for day-to-day Marketing platform administration; collaborate closely with RevOps on all things Hubspot - Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation - Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation - Strong understanding of CRM reporting and data architecture - Proficiency with enrichment and data tools   **Strategic Capabilities:** - Ability to translate business strategy into operational infrastructure - Strong process design and documentation skills - Comfortable educating stakeholders on best practices - Systems thinker who can scale processes - Self-starter with a high level of ownership, accountability, and ability to work independently with minimal oversight - Strong communication skills, including the ability to clearly present data, insights, and recommendations to leadership and cross-functional stakeholders **Compensation** **Base salary range: $100,000– $120,000, plus bonus. Final offer depends on experience and location. [Required disclosure for CA, CO, NY, WA, IL, and other states with pay transparency laws.]** **Why You’ll Love Working Here** We invest in our people. Here's what you can expect: - Flexible remote work