Marketing Operations Specialist

Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo. Official website: Your role: You will implement and maintain the marketing technology stack end-to-end: configure event tracking, build automation workflows, ensure data quality and privacy compliance, and deliver dashboards the team can trust. Implement and test end-to-end event tracking flows across GTM, Segment, Adjust, and GA4; resolve discrepancies with Engineering and validate attribution. Script API jobs, manage ETL tasks, and streamline market operations to reduce manual effort. Configure and maintain customer data flows within Segment CDP for targeted marketing activities. Run peer reviews on new configurations, maintain CMP/OneTrust mappings, and address PII risks. Scope cross-team requirements, prioritize by business impact, and deliver on schedule with Marketing, BI, and Engineering. Track and analyze mobile performance through Adjust to optimize marketing activities. What makes you stand out: 2+ years of experience in marketing operations or a similar role (tech, fintech, or crypto preferred). Hands-on experience with marketing automation platforms and advanced certifications in at least one. Working proficiency with Google Analytics 4, Google Tag Manager, and Segment CDP. Experience with a mobile measurement partner (Adjust, AppsFlyer, or similar). SQL skills sufficient for data pulls, QA, and troubleshooting ETL tasks. Familiarity with data privacy tools (OneTrust or similar) and compliance frameworks (GDPR, CCPA). Ability to manage multiple tasks and projects independently across cross-functional teams. Clear communicator who can relay technical requirements and project status across different teams. English B2 or above. Nice to Have: Experience building dashboards in Looker Studio or Tableau. Coursework or certification in data analytics and performance measurement. Scripting skills (Python, JavaScript) for custom automation or data transformation. Prior experience in crypto, Web3, or financial products. Nexo benefits: Competitive and rewarding remuneration package. Annual performance-based bonuses. Comprehensive Learning Hub for continuous growth. Hybrid work model: primarily office-based with scheduled home office flexibility. A dynamic and inspiring environment with cutting-edge projects. Career development opportunities in a global leader driving the next generation of wealth. Customizable personal benefits package. Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses. Parking and public transportation cards at preferential rates, plus free electric bikes. Fresh fruits, snacks, and a well-stocked office kitchen. Regular department team buildings and company-wide team buildings.