Marketing & Performance Coordinator

Job description

VALD is the world leader in musculoskeletal technology, providing innovative human-measurement technology to over 12,000 clients in over 150 countries. If you have a favourite team in the NBA, EPL, or NFL, there's a good chance they use VALD products. Since its humble beginnings in 2015 in Brisbane, Australia, VALD has grown to a team of over 400 team members in 30 countries, with 5 offices across four continents. Driven by a multidisciplinary team of researchers, clinicians, sports scientists, designers, developers and engineers, VALD's suite of systems offer unparalleled insight into human movement, performance, injury risk and rehabilitation. About the VALD Marketing Team VALD’s Marketing team is a group of skilled professionals across various fields. The team includes designers, videographers, editors and marketing specialists, but also experienced industry professionals such as physiotherapists, strength & conditioning coaches and sports scientists. We leverage their experience to create content that is relevant and engaging for our clients and potential clients, with the goal of making technology more accessible and impactful in their day-to-day practice. We work intimately with the broader VALD business – Product Strategy, Manufacturing, Engineering, Commercial and Finance – helping to shape the client experience and the overall public perception of VALD. Our goal is not simply to hit our numbers but to elevate VALD’s reputation as an innovator and thought leader in the health and performance industries. About this role This is a junior to mid-level, permanent, full-time position based at VALD’s global headquarters in Brisbane, Australia. What you will Do Working as part of VALD’s global marketing team, you will support the execution and optimization of digital marketing initiatives across paid media, campaigns, content and digital channels. You will work closely with the Marketing Manager and wider team to help drive awareness, engagement and lead generation across our brands. Working as part of our passionate marketing team, you will: Digital Campaign Management: Support the day-to-day management and optimization of paid digital campaigns across Meta, Google and other relevant platforms. Multi-Platform Execution: Assist in the execution of global and regional marketing campaigns across digital channels including paid media, email, social and web. Campaign Strategy: Work closely with the Marketing Manager on campaign strategy, audience targeting, reporting and performance insights. Inter-Department Collaboration: Coordinate with internal stakeholders across marketing, sales, product and operations to support campaign and content requirements. Global Collaboration : Service teams across multiple regions and time zones, supporting both local and global marketing initiatives. Analytics and Reporting : Assist with marketing reporting, analytics and dashboard updates to monitor campaign performance and key KPIs. Creative Briefing : Coordinate and organize digital assets, creative requests and campaign deliverables with the creative and content teams. Campaign Hygiene and Timeliness: Help maintain marketing project timelines, workflows, and campaign documentation. Continuous, Independent Improvement: Contribute ideas and recommendations to improve digital performance, user engagement, and lead generation outcomes. Is this you? You are passionate about digital marketing, emerging technology and ideally the health, rehabilitation and/or sports performance industries. You enjoy combining creativity with data-driven decision making and thrive in a collaborative, fast-paced environment. Bachelor’s degree in graphic design or related field. 2–4 years’ experience in digital marketing, performance marketing or a related marketing role. Experience managing or supporting campaigns across Meta Ads and Google Ads. Strong understanding of digital marketing fundamentals including paid media, email marketing, analytics and campaign reporting. Ability to analyze campaign performance and provide actionable insights and recommendations. Experience with CRM, CMS and/or marketing automation platforms is advantageous. Excellent attention to detail and organizational skills. Ability to manage multiple projects and priorities simultaneously. Strong written and verbal communication skills. Comfortable working cross-functionally with internal teams and external partners. A proactive self-starter who enjoys problem solving and continuous improvement Interest or experience in health technology, sports science or performance industries is highly regarded. As we are a multi-disciplinary team possessing +1 skills, the following areas of expertise or interests are not a must but a plus: · Experience in B2B, SaaS and/or health/performance technology marketing. Familiarity with HubSpot, Google Analytics, Looker Studio or similar platforms. Experience coordinating webinars, conferences and/or events. Basic understanding of SEO, CRO and landing page optimization principles. Experience with other ad platforms - Native display platforms, TikTok etc. It is not expected that any single candidate would check every box above. If you meet some but not all the requirements, we encourage you to submit your application. Show us how your experience could improve our team and widen our perspective. Our selection process includes assessing the requirements of both the role and the individual, and how well we think they will work in our team. Why VALD? We are a flexible employer and when you join VALD, the benefits and perks are pretty great! We value our team and is extensive of what we offer when you join VALD, here’s just a few: Food: On-site chefs that prepare fresh breakfast and lunch, Monday through Friday. Coffee and Drinks: On-site barista to make your coffee just as you like it. Games: Table tennis and basketball court if that’s your thing. Health and Fitness: Access to the VALD gym, remedial sports massage therapy, and subsidized physiotherapy services. End-of-Commute Facilities: showers, lockers, bike and scooter racks. Central Location: Centrally located in Newstead, close to public transport. Strong Culture: A great culture filled with a friendly, social, high-performing team. Diversity & Inclusion Commitment We're committed to growing and empowering an inclusive VALD team. That's why we actively encourage applications from candidates from all backgrounds, experiences, and perspectives. If you require accessibility assistance at any stage of the process, please let us know. Apply now In your cover letter, please share with us your portfolio of work relevant to this role and how this opportunity fits into your longer-term career goals. We can't wait to meet you and discuss what a career with VALD could look like for you! “Successful applicants will be subject to background checks (including identity and criminal record checks). It will be a condition of employment that the background checks return acceptable results.”