Marketing Planner

Job description

Building Location: South University Clinic Department: 1007340 MARKETING SERVICES - EH SS Job Description: Essentia Health is hiring a Marketing Planner to develop and implement strategic marketing programs for assigned specialties, using market insights and data to identify opportunities, support service development, and measure results. This role partners closely with clinical and administrative leaders, leads complex initiatives, and provides marketing expertise while building strong relationships with internal and external stakeholders. Education Qualifications: Job Description: Responsible for the development and implementation of marketing programs, strategies and tactics for assigned specialties within Essentia Health. Responsibilities include: Organizing the marketing efforts for assigned specialties including recommendations of program and service development based upon market trends Marketing analysis and reporting Working collaboratively to ensure that program development and enhancements meet customer needs and goals Providing internal expertise to marketing, marketing research and public relations colleagues to implement specific tactics to ensure continuity in development of marketing plans Developing the relationships required to represent the specialties to internal and external customers. Position requires high level of customer service and mentoring skills to establish and enhance positive relationships with patients, co-workers, and others. Required Education: Bachelor's degree in marketing, business, communications, or other related field. Required Experience: Minimum of 3 years of experience in marketing or communications role that has allowed development and knowledge of the organization and its strategic goals Hybrid Nature: This role functions predominantly remotely, however, candidate must sit within Essentia Health's service area and be able to travel onsite as needed for Marketing activities Licensure/Certification Qualifications: Required Licensure: Possession of a valid motor vehicle operator's license as verified through appropriate licensing agency. FTE: 1 Possible Remote/Hybrid Option: Hybrid Shift Rotation: Day Rotation (United States of America) Shift Start Time: Shift End Time: Weekends: Holidays: No Call Obligation: No Union: Union Posting Deadline: Compensation Range: $57,345.60 - $86,028.80 Employee Benefits at Essentia Health: At Essentia Health, we’re committed to supporting your well-being, growth, and work-life balance. Our comprehensive benefits include medical, dental, vision, life, and disability insurance, along with supplemental options to fit your needs. We offer a 401(k) plan with employer contributions to help you plan for the future, and we invest in your professional development through training, tuition reimbursement, and educational programs. To help you thrive both at work and at home, we provide flexible scheduling, generous time off, and wellness resources focused on your physical, mental, and emotional health. Please note that benefit eligibility may vary. For full details, refer to your benefit summary or contact our HR Service Center at (218) 576-0000.