Marketing Planner & Analyst

Job description

PartSource is seeking a highly organized and analytical Marketing Planner & Analyst to support the growth of our Commercial & Retail business. This role is responsible for planning, executing, and evaluating marketing initiatives that drive customer acquisition, retention, sales growth, and profitability. Working closely with Sales, Marketing, Merchandising, Pricing, and Operations teams, the successful candidate will coordinate national marketing programs, customer incentive initiatives, hosting events, rebate programs, commercial promotions, and field communications. They will leverage data and reporting to evaluate program effectiveness and identify opportunities to improve business performance. What you’ll do: Marketing Programs Plan and execute national commercial marketing campaigns and promotional programs. Support the execution of retail marketing campaigns and flyer promotions. Coordinate customer incentive programs, rewards initiatives, and supplier-funded promotions. Support the development and execution of grassroots and local marketing activities. Work cross-functionally to ensure successful execution of marketing initiatives. Support digital marketing initiatives, including email marketing, website content updates, and PartSource's social media channels. Customer Engagement & Events Support customer hosting activities and commercial events. Coordinate event logistics, communications, materials, promotional items, and vendor participation. Develop event recaps and measure the effectiveness of customer engagement activities. Rebate & National Account Support Support the administration and reporting of rebate programs. Assist with national account marketing initiatives and customer communications. Coordinate supplier participation and program funding opportunities. Reporting & Analysis Analyze marketing, sales, customer, and financial data. Develop reports, scorecards, and presentations to evaluate program performance. Conduct post-mortem analysis on campaigns and promotional activities. Communications & Field Support Support communications to Commercial sales teams, store teams, and field leadership. Coordinate promotional materials, signage, point-of-purchase assets, and program documentation. Manage shared inbox inquiries and ensure timely responses to customer and field requests. Act as a key liaison between field teams and the Marketing department. What you bring: University degree or college diploma in Marketing, Business, Commerce, or a related field. Experience managing multiple projects and competing priorities. Experience supporting promotional programs, customer engagement initiatives, or events is considered an asset. Advanced Microsoft Excel skills. Strong PowerPoint presentation development capabilities. Comfortable analyzing large data sets and translating findings into actionable recommendations. Understanding of digital marketing, content creation, and social media best practices. Graphic design experience using Canva, Adobe Creative Suite, or similar tools is considered an asset. Ability to collaborate effectively across multiple teams We’re always looking for great talent! In addition to competitive pay, we offer: Comprehensive benefits and retirement programs Performance incentives, Continuing Education Programs Other perks to support your well-being Career growth opportunities and product discounts Broadband Salary Range: $44,000 – $73,000. Our typical hiring range is between $44,000 and $60,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role. This posting represents an existing vacancy within our organization. We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters. About Us At PartSource, we take pride in our staff being true auto parts professionals and car care enthusiasts who share their customers' passion for vehicle maintenance. It's this experience that distinguishes Canadian Tire and its family of companies from the competition. Join us, where there's a place for you here. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.