Marketing Program Coordinator - Senior Associate - EY Global Delivery Services

Job description

The opportunity The position is for a Marketing Program Coordinator within EY Global Delivery Services (GDS) Brand & Marketing pillar. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand. Through the collective power of Brand, Marketing and Communications (BMC), and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact. The Marketing Program Coordinator will support multiple BMC programs across external digital platforms (such as the website, social media and the alumni portal) and internal communications channels (including the intranet, newsletters and employee engagement platforms), while also supporting various phases of event execution to ensure every interaction delivers an exceptional stakeholder experience. The successful candidate will manage several concurrent activities, demonstrating strong multi‑tasking abilities, prioritization, organizational discipline and time‑management skills, and will be responsible for supporting the seamless delivery of key marketing, campaign and event activities by partnering closely with program and project leaders to drive operational excellence and impactful outcomes. Your key responsibilities Campaign Support • Under limited supervision from the digital leader, generating written promotional posts (e.g., social media posts, go-to-market and recruiting, web posts, internal comms, etc.), based on pre-existing content (e.g., events, bios, news, thought leadership, etc.) and gaining appropriate reviews and approvals. • Support posting of content on all marketing platforms, including social media (LinkedIn, Twitter, Facebook, YouTube, Instagram), website, intranet and Discover. • Support coordination with BMC teams on above content dissemination to align with and leverage the different programs • Support coordination with service line, regional, sector BMC teams on content dissemination • Create reporting and overall status overview on the performance of the BMC digital campaigns for BMC leaders and other stakeholders • Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate • Maintain reports to monitor progress of projects and placement of postings • Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency Experience & Event Support • Support marketing and events activities targeting both external and internal audiences including: o Event preparation o Participant management o Managing attendee communication o Facilitating vendor onboarding for events o Content and database management o Logistics and event execution o Event–related research and analysis o Support Event marketing communication o Post–event activities • Plan, manage and execute high-impact employee engagement events and deliver best-in-class B2B client event experiences and market activations in multiple formats (in-person, virtual or hybrid) and in varying scales on-time and on-budget • Collaborate with firm stakeholders, Brand, Marketing and Communications (BMC) teams and outside agencies/vendors to effectively bring events to life from conception, development, execution, follow-ups, measurement and more • Support all logistical matters related to a successful event, including virtual platform recommendations, venue sourcing, invitation development, list management, event promotion, registration, rooming, speakers, gifts, on-site support, follow-up communications to attendees, management of budgets and invoices, contracts, procurement, and independence, as well as lead tracking and reporting • Take a proactive, planned approach to events, applying equal focus on pre- and post-event activities, including social media and content opportunities that can be derived from events • Present your own creative out of the box ideas for new and upcoming events, including to senior stakeholders across the firm, and stay on top of the latest event trends to continuously innovate and elevate our event experiences • Manage stakeholder expectations by providing recommendations, proactively communicating updates, and closing the loop thereafter • Effectively measure the ROI of events you drive (e.g., lead generation, funnel growth), as well as the national reporting framework for all events hosted by our Markets organization • Travel and overtime may be required at times Skills and attributes for success • Project management experience – ideally professionally qualified. • Experience in a corporate travel and events environment. • Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms. • Digital campaign execution experience with a focus on multi‑channel analytics. • Technology savvy, with the ability to quickly come up to speed in various marketing tools and platforms (e.g., social media scheduling platforms, SharePoint, web content management systems, data analytics tools, etc.). • A strong organizational, detail‑ and process‑oriented skillset to manage the volume and precision required to promote world‑class content in a fast‑paced environment. • Strong organizational skills with exceptional attention to detail. • Be a real team player, able to work closely in an agile, fast‑paced environment and demonstrate impact. • Quickly build knowledge of the business, including key priorities, structure, internal audiences, core offerings and client issues across sectors, service lines and geographies. • Exceptional customer service skills with a proactive approach and strong commitment to quality. • Reactivity and the ability to manage emergencies, think out of the box and adapt to last‑minute changes and business dynamics. • Ability to investigate and propose service and process improvements based on understanding of the business environment. • Help drive change, innovation, process automation and continuous improvements across the organization. To qualify for the role, you must have • A bachelor's degree in any related discipline like Marketing, Business Studies or creatively similar • 3-6 Years’ experience in relevant work • Excellent communication skills - written, oral, presentation and engagement • Experience working with clients from different countries • Proven ability to manage complex processes and projects at a global level • High level of networking, team building and stakeholder management skills • Good analytical and critical thinking skills • Able to work outside of normal hours when required • High level of accuracy and attention to detail • Technical skills: advanced knowledge of MS Office, comfortable using IT database systems • Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc Ideally, you’ll also have • B2B marketing skills, with experience in professional services or similar industries • Marketing measurement and analytics knowledge • To think strategically/end-to-end with result-oriented mindset • To build rapport within the firm and win the trust of the clients • Personal travel experience and geographic knowledge • Interest on project management and technical/digital affinity • Excel at spoken and written English in a global environment. Needs to have experience communicating with various cultures and to be able to articulate and grasp information in a very diverse environment where we deal with multiple accents and versions of English across the globe Technologies and tools • MS Office Word, Excel, Visio & PowerPoint) and working knowledge of Outlook and MS Team • Data analytics (Google Analytics, Adobe Analytics) • Social media aggregator tools (Sprinkler, Hootsuite) • Data visualization • Search Marketing (SEO, Google AdWords) • Email marketing • IT Database What we offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. About EY EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today. If you can demonstrate that you meet the criteria above, please contact us as soon as possible. The exceptional EY experience. It’s yours to build.