Marketing Program Manager - Senior Consultant

Job description

Location: [SF Bay Area, NYC, or Los Angeles] (Hybrid - 3 days onsite) About the Role Sia is seeking a Senior Consultant, Marketing Program Management to join our Marketing Advisory practice. This is a full-time consulting role for someone who combines strong program management, marketing expertise, strategic thinking, and an AI-forward mindset. You’ll work directly with clients on complex marketing initiatives, helping turn strategy into action and keeping programs moving from planning through execution. Depending on the engagement, you may support a major campaign or product launch, manage a cross-functional marketing workstream, improve existing processes, or help clients identify new ways to use AI and automation. We’re looking for a versatile marketing generalist who can quickly understand a business challenge, bring structure to ambiguity, and get things done. You should be equally comfortable developing a project plan, facilitating a client meeting, building an executive-ready deck, analyzing performance, or exploring how AI could improve a marketing workflow. What You'll Do Drive Marketing Programs Own marketing workstreams from planning through execution, launch, and measurement Translate client objectives into clear deliverables, timelines, owners, dependencies, and next steps Bring structure to ambiguous or evolving initiatives and keep programs moving forward Identify risks and roadblocks early and proactively drive solutions Use data, performance insights, and stakeholder feedback to inform recommendations and improve future programs Partner Across Teams Coordinate across marketing, creative, product, analytics, media, technology, localization, and other cross-functional teams Facilitate client meetings and working sessions, turning discussions into clear decisions and actions Develop polished presentations, recommendations, program updates, and other executive-ready deliverables Build strong client relationships and communicate effectively with stakeholders at multiple levels Identify opportunities to improve processes, workflows, and ways of working Bring an AI-Forward Mindset Identify practical opportunities to apply AI across marketing strategy, operations, content, insights, and execution Use AI tools to accelerate research, planning, analysis, content development, and program management Look beyond existing processes and consider how AI and automation can create smarter, more scalable ways of working Stay curious about emerging AI capabilities and translate them into practical marketing use cases for clients Experiment with new tools and approaches and help teams understand where AI can deliver meaningful value 4-8 years of experience across marketing program management, integrated marketing, marketing operations, marketing strategy, project management, or related areas Strong understanding of marketing fundamentals and how programs move from strategy through execution Experience managing cross-functional projects with multiple stakeholders and dependencies Strong project management, prioritization, problem-solving, and organizational skills Excellent communication and presentation skills with the ability to create clear, client-ready materials Ability to bring structure and direction to ambiguous situations while adapting as priorities evolve Comfort using data and insights to inform marketing decisions Genuine curiosity about AI and emerging technology, including how they are changing marketing Ability to balance strategic thinking with hands-on execution Nice to Have Consulting, agency, or client services experience Experience working with large technology or consumer brands Hands-on experience incorporating generative AI into marketing workflows Experience across digital, growth, product, lifecycle, or integrated marketing Familiarity with marketing technology, automation, campaign management, or measurement platforms What Success Looks Like You become a trusted member of both the Sia and client teams who can take ownership of a marketing workstream, bring structure to complexity, and consistently move work forward. You combine strong marketing instincts with excellent execution and an AI-forward mindset, helping clients deliver great work today while finding smarter ways to approach marketing in the future. Compensation & Benefits Sia invests in total rewards that support how our people work, live, and grow. Compensation Base Salary: $124,400–$129,500. Actual compensation within this range will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by applicable law. Annual Performance Bonus Benefits Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP 401(k) with company match and immediate vesting; HSA and FSA options College savings and student loan repayment programs Paid parental leave; generous PTO, nine company holidays, and one floating holiday Cell phone stipend; well-being and professional development programs Benefits are subject to applicable plan terms and eligibility requirements. Workplace Sia values in-person collaboration. When serving clients, consultants may be required to work onsite at a client location based on engagement needs. Between client engagements, consultants are expected to work from a Sia office or approved coworking location at least three days per week. Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location. Sia maintains offices and coworking arrangements across multiple U.S. markets, including New York City, Charlotte, Greater Seattle, San Francisco Greater Bay Area, Los Angeles, Houston, Atlanta, Baltimore, Chicago, Washington D.C. Work Authorization Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future. Our Commitment At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. About Sia Experience-Marketing Advisory Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise. As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact. It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.