Marketing Project Manager

**About Willow** [Willow](https://www.startwillow.com/) is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. ## **Responsibilities** **Project intake, scoping & execution:** Serving as the entry point for Marketing initiatives, building project briefs from the ground up, identifying the right stakeholders, and driving timelines, dependencies, and deliverables across multiple teams. **Project management systems:** Owning and architecting the systems used to manage Marketing work (ClickUp, [](http://Monday.com), Asana), including workflows, automations, intake systems, dashboards, and reporting. **AI, automation & agentic workflows:** Leading the integration of AI agents and automation into Marketing operations, identifying opportunities, coordinating implementation, and driving adoption. **Resource coordination & prioritization:** Maintaining visibility into what's coming into Marketing, ensuring requests are properly scoped, and surfacing capacity conflicts and bottlenecks early. **Cross-functional communication & alignment:** Acting as a central liaison across Marketing functions and other departments, keeping stakeholders aligned and ensuring nothing falls through the cracks. **Operational infrastructure:** Building scalable processes, documentation, and workflows that improve visibility, accountability, and execution speed. **Product launches & go-to-market:** Owning Marketing-related launch timelines, deliverables, and coordination across Creative, Lifecycle, Ecommerce, Paid Media, and other teams. **Data visibility & decision making:** Helping surface and communicate relevant Marketing data to support faster, more informed decisions. ## **Requirements** - 3-6+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles - Experience working in a fast-paced startup, high-growth, or similarly dynamic environment - Demonstrated experience taking cross-functional projects from early-stage concept or loosely defined request through scoping and execution - Experience managing complex Marketing initiatives, stakeholders, timelines, dependencies, and deliverables simultaneously - Advanced expertise in at least one major project management platform (ClickUp, [](http://Monday.com), Asana, or equivalent) - Demonstrated experience architecting project management systems: workflows, automations, templates, intake processes, dependencies, dashboards, and reporting - Experience implementing workflow automation and integrating tools across business processes - Strong familiarity with AI tools, AI-enabled workflows, automation platforms, or agentic systems, with the ability to rapidly learn emerging technologies - Experience facilitating the rollout and adoption of new systems, tools, and workflows across teams - Strong familiarity with Marketing workflows across Creative, Paid Media, Lifecycle, Content, Web/Ecommerce, Affiliate, Brand, and Product Launches - Comfortable building systems, templates, briefs, processes, and operational documentation from the ground up - Comfortable working with Marketing performance data and reporting - Strong written and verbal communication skills - Strong judgment around prioritization, resource allocation, and escalation - High level of ownership, accountability, and independent problem solving ## **Nice to Have** - Experience implementing agentic AI workflows or AI-powered operational systems - Experience with automation and integration tools such as Zapier, Make, n8n, Workato, or similar platforms - Experience connecting project management platforms with Slack, data sources, reporting tools, or other business systems - Experience building sophisticated ClickUp, [](http://Monday.com), or Asana environments from the ground up - Experience building Marketing intake, resource management, or operational systems from scratch - Experience supporting complex cross-functional initiatives where requirements were not fully defined at the outset - Experience supporting launch operations in fast-paced consumer brands - Familiarity with Shopify, Lifecycle Marketing, Paid Media operations, or subscription businesses - Experience working across highly collaborative, fast-moving teams with frequently evolving priorities ## **What’s in it for you?** - As full-time member of our team, you’ll enjoy: - Flexible hours - Work wherever you choose - Fun and casual work environment - Employee engagement activities and virtual gatherings - We are a diverse, global team! 🌍