(Marketing) Senior Partner Marketing Manager

Job description

Backbase is building the AI-Native Banking OS - the operating system that lets banks run as one. Partners are how we scale it: ISVs and Marketplace partners that extend the platform, and SIs that carry us into every major transformation deal. We are looking for a builder-operator to own Backbase's global Partner Marketing programme. Your remit: grow partner Marketing Development Fund (MDF), embed partners into every GTM motion Backbase runs, and build the foundation for how partner marketing operates at scale. Strategic authorship, not coordination. ## **What you'll do** 1. **Own, Grow, and Innovate on MDF** - **Two-Way MDF:** Manage inbound (partner-to-Backbase) and outbound (Backbase-to-partner) MDF. Set the allocation logic, approval rhythm, and reporting cadence. Track every dollar to pipeline in Salesforce. - **Grow the Pool:** Expand MDF inflows year on year - unlock new partner co-invest commitments, negotiate uplift with strategic partners, and use ROI evidence to defend and grow next year's fund. - **Program Innovation:** Build new ways to deploy MDF that go beyond traditional co-marketing spend - joint bets on high-impact plays that unlock disproportionate return. 1. **Drive Partner-Influenced Pipeline through Co-Marketing** - **Embed into Every Backbase Programme:** Banking Reinvented, ENGAGE, regional events, GTM launches, customer marketing - every Backbase anchor moment carries a partner motion. Today it doesn't; you'll make sure it does. - **Joint ABM & Demand Gen:** Partner with regional ABM leads and demand gen to inject partner narratives into priority accounts and always-on campaigns. Calibrate up or down by geography and segment. - **Joint Value Propositions & Elevated Moments:** Work with PMM and Analyst Relations on co-branded narratives - Banking OS, Banking Suite, Agentic AI. Elevate partners into Backbase's flagship moments and Backbase into partners' - don't build parallel events. 1. **Build the Foundation** - **Tiering & Framework:** Author the global partner marketing framework - tiering across ISVs, Marketplace partners, and SIs, and joint GTM playbooks that regional teams can run independently. - **Framework Interlock:** Partner with Alliances and Marketplace to align the marketing framework with the underlying partner programme - contracts, incentives, and certification tiers. - **Operating Rhythm & Measurement:** Set the cadence with Partner Managers, FMMs, and BDMs; define the partner marketing scorecard (MDF utilization, partner-sourced pipeline, partner-influenced revenue, activation count); use AI to compress the work. ## **Who you are** - **Experience:** 8+ years in Partner, Alliance, or Channel Marketing at a Fintech or Enterprise SaaS scale. You've built a partner marketing function, not just run programmes inside someone else's. - **Strategic Author:** You've written the partner marketing thesis before - tiering, MDF, joint GTM - and can point to what changed because of it. - **Commercial Mindset:** You draw a straight line from co-marketing activity to partner-sourced pipeline and revenue. MDF is an investment, not a budget line. - **The Network:** Existing credibility with SI and consultancy alliance leaders, and top-tier ISV and fintech marketing counterparts in the banking ecosystem. - **Global Fluency:** You've run partner motions across EMEA, Americas, and APAC. You know when a global playbook needs regional calibration and when it doesn't. - **Bias for Action:** Strategic enough to build the plan, operational enough to execute it. AI-first - you use AI to move faster, not to look busier.