Marketing Specialist

Job description

Join the dynamic journey at Vynca, where we're passionate about transforming care for individuals with complex needs. We’re more than just a team; we're a close-knit community. Our shared commitment to caring for each other and those we serve is what sets us apart. Guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity, we forge paths of success together. Join us in this transformative movement where you can contribute to making a profound difference every day. At Vynca, our mission is to provide comprehensive care for more quality days at home. ABOUT THE JOB Job Title: Marketing Specialist Vynca is seeking a highly organized and motivated Marketing Specialist to join our fast-growing team. This role is ideal for an early-career marketer who enjoys variety—supporting everything from event logistics and digital advertising to fulfillment management and multi-channel campaign coordination. You’ll work closely with our Marketing and Commercial teams to help bring Vynca’s brand to life across national conferences, digital channels, and community initiatives. This is a remote position with occasional in-person team days. We are only considering applicants located in Colorado at this time, with a preference for those based in the Denver or Front Range area. This is a critical role that we're looking to fill as soon as possible. WHAT YOU’LL DO Event & Conference Support - Assist with end-to-end event coordination, including registration, travel, and booth logistics. - Manage pre-event and post-event fulfillment (shipping collateral, banners, swag). - Coordinate vendor relationships for booth materials, giveaways, and printing. - Research upcoming healthcare and payer conferences to inform event strategy. - Track and report event outcomes (leads, engagement, spend). Marketing Operations & Fulfillment - Oversee inventory and fulfillment of marketing materials stored in the warehouse. - Maintain an up-to-date catalog of available collateral and swag. - Coordinate shipments to field and sales teams as needed. - Support database cleanup and contact uploads in HubSpot (no coding required). - Support direct mail campaign delivery and coordinate list processing Advertising & Research - Conduct research on audience targeting, keywords, and competitor ads. - Support ad campaign setup by preparing creative briefs, tracking links, and images. - Monitor ad spend summaries and campaign metrics in coordination with digital marketing. - Research new opportunities for digital advertising and sponsorship. General Marketing Support - Support campaign planning and execution by updating trackers, timelines, and deliverables across marketing initiatives. - Support email marketing, landing page reviews, and proofreading. - Manage monthly newsletter by customer segment - Maintain marketing calendar and internal communications for key initiatives. - Help coordinate photo/video shoots and manage asset libraries. - Contribute to internal culture campaigns and team communications. - Build and post blog and web content from content contributors - Manage and monitor social media accounts - Build and post social content promoting blog and web content YOUR EXPERIENCE AND QUALIFICATIONS - Bachelor’s degree in Marketing, Communications, or related field with 2-5 years of marketing experience (agency or in-house) - In lieu of a relevant Bachelor's degree, we can accept comparable relevant work experience (4 years). - Excellent organizational skills with strong attention to detail. - Comfortable juggling multiple projects and deadlines. - Experience with marketing tools, such as HubSpot, Canva, Google Workspace, or Asana is a plus. - Comfortable with reporting platforms, such as Google Analytics. - Strong written and verbal communication skills. - Proactive, dependable, and eager to learn in a fast-paced environment. - Previous experience working in the healthcare field is a plus. ADDITIONAL INFORMATION - The hiring process for this role may consist of applying, followed by a phone screen, online assessment(s), interview(s), an offer, and background/reference checks. - Background Screening: A background check, which may include a drug test or other health screenings depending on the role, will be required prior to employment. - Job Description Scope: This job description is not exhaustive and may include additional activities, duties, and responsibilities not listed herein. - Vaccination Requirement: Employees in patient, client, or customer-facing roles must be vaccinated against influenza. Requests for religious or medical accommodations will be considered but may not always be approved. - Employment Eligibility: Compliance with federal law requires identity and work eligibility verification using E-Verify upon hire. - Equal Opportunity Employer: At Vynca Inc., we embrace diversity and are committed to fostering an inclusive workplace. We value all applicants regardless of race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other protected group under federal, state, or local law.