Marketing Specialist

Job description

## **Who you are** You’re a strategic, hands-on marketing leader who thrives in ambiguity and enjoys building things from the ground up. You’re comfortable setting direction without a pre-existing playbook and taking ownership from strategy through execution. You understand how strong marketing supports business growth, reputation, and relationships—and you take pride in doing it well. You’re a thoughtful collaborator and communicator who can partner effectively with executives, sales leaders, creatives, and subject matter experts. You bring structure where it’s helpful, flexibility where it’s needed, and a consistently high bar for craft and quality. You know when to go deep, when to move quickly, and how to make informed decisions without perfect information. This is an individual contributor role with significant ownership and influence, with the opportunity to grow in scope over time. ## **What you’ll be doing** - Partner directly with the Chief Growth Officer and client partner leadership to shape and evolve Livefront’s marketing strategy. - Help define marketing priorities, focus areas, and success metrics in support of business and growth goals. - Act as a strategic thought partner on brand positioning, go-to-market efforts, and growth opportunities. - Lead planning and execution for marketing programs and campaigns across content, events, brand, and partnerships. - Collaborate with leaders, sales partners, content creators, designers, and subject matter experts to align messaging and storytelling. - Support the creation, distribution, and amplification of content across channels, including events, social, and the website. - Guide Livefront’s approach to events, conferences, sponsorships, and community engagement. - Build and document foundational marketing processes, workflows, tools, and best practices. - Establish methods for tracking effectiveness and ROI across marketing initiatives. - Use data and insights to continuously refine marketing efforts and recommend improvements. - Work closely with HubSpot to manage clients, accounts, segments, and CRM data. - Editor-in-Chief of the website from a marketing lens and an actionable perspective. - Be called upon as a subject matter expert in tools, processes, approaches, and best practices to support the Chief Growth Officer and the Growth team to better land new logos in key markets and key verticals - Help us market within our own accounts to truly land-and-expand. ## **Why you should apply** - You want to take a brand that has all the potential in the world, the best clients, the best case studies, the best thought leadership, and the best reputation, and ignite it. You know how to make the best restaurant that only a few know about, and turn it into the hottest place in town. You have the chops to build a process, approach, and execute on it - and one day build an amazing team around you as Livefront grows and expands. You want to work with the smartest people in the world, doing the best work of our lives together (while doing the best work of your life too). We want colleagues who are passionate about their work and want to be recognized and rewarded for it. - You are a hands-on, self-starting go-to-market leader who loves turning strategy into action. You get excited about defining who we go after, how we show up, and why we win. From ICP definition and segmentation to brand positioning, content, and messaging, you know how to design and scale the systems that drive real, measurable growth. You thrive in the messy middle of building, testing, refining, and scaling, and you are eager to do it alongside a highly collaborative Growth team. - You are a natural storyteller who knows how to shine a light on something special. You know how to take a best-kept secret and put it in front of the right prospects, in the right places, at the right moments. You enjoy opening doors, sparking curiosity, and creating opportunities to introduce Livefront’s incredible offerings, capabilities, and people. You care deeply about maintaining a premium brand while accelerating pipeline and unlocking new logo growth. - You’re energized by building and running outbound campaigns, developing strong thought leadership, and using data and analytics to continuously improve. You see our client work, perspectives, and ideas as a powerful growth engine, and you’re motivated to make them more accessible, more consumable, and more actionable through clear calls to action. At the end of the day, you’re here to help fuel meaningful growth, without ever compromising what makes Livefront exceptional. ## **What you bring to the table** - 5-7+ years of experience in marketing, ideally within a consulting, services, agency, or digital product environment. - Experience owning and evolving marketing programs from strategy through execution. - Strong understanding of brand positioning, content marketing, events, and campaign management. - Experience with HubSpot and other key marketing tools - we want your input and leadership around the best way to build up our marketing arm. - Comfort partnering directly with senior leaders and influencing without formal authority. - Proven ability to manage multiple initiatives while maintaining a high bar for quality. - Experience working cross-functionally with sales, leadership, and creative partners. - Experience using marketing tools and platforms (e.g., analytics, CRMs, email, social). - Excellent written, verbal, and interpersonal communication skills. - Above-average discipline and personal organization skills.A demonstrated hunger for personal and professional growth. - A self-evident love and care for the craft of marketing done well. ## What to expect When applying, please include a short note about yourself, a summary of your work experience, and a link to any public profiles you actively maintain (e.g., GitHub, LinkedIn, etc). Our hiring process moves quickly and consists of several stages for candidates who capture our attention with their initial submission, sometimes including but not limited to a short preliminary phone interview, a series of video interviews, and a short take-home exercise, which you'll have up to a week to complete. Base is $140,000 -$165,000 a year. In addition, this role includes an incentive plan. ## Additional information We go out of our way to evaluate all employees and job applicants equally based on merit, competence, and qualifications. We encourage candidates from all backgrounds to apply and consider all qualified applicants. Don't worry, every application will be reviewed by a human.