Marketing Specialist

Job description

You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team. Duties include: Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team Defining, measuring, evaluating, and reporting relevant KPIs. Working cross-departmentally to align campaign strategies and goals across the organization Providing ongoing actionable insights into campaign performance to relevant stakeholders Conducting keyword and website research, ad grouping, and audience targeting Maintaining knowledge of industry best practices and new technologies 2-5 years of search engine marketing (SEM) experience 2-5 years of experience with HubSpot and inbound marketing methodology Certifications in Google Ads, Google Analytics Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI Effective writing, verbal communication and presentation skills Strong analytic skills and ability to relate results to client business objectives Proficient project management skills Able to multitask, organize, prioritize and structure workload HexaGroup is the growth engineer for energy and industrial firms ready to break silos, rethink growth and build systems that last. We’re experts at hatching transformative ideas and scaling them with precision — because real growth is engineered, not magic. Whether you’re an energy or industrial services company, investor or PE firm, marketing leader or entrepreneurial service provider, we’re passionate about helping you take flight. We are a member of BBN The World #1 B2B Agency.