Marketing Specialist

Job description

Location: Atlanta, Georgia (Office-Based, 5 Days Per Week) Salary: $70,000 - $90,000 per annum We're looking for a highly motivated Marketing Specialist to help accelerate growth across our US Telematics business. This is an exciting opportunity for an early to mid-career marketer who enjoys rolling up their sleeves and making things happen. You'll play a pivotal role in driving lead generation, supporting partner growth, executing local marketing campaigns, and working closely with sales teams to generate demand across both direct and indirect channels. You'll be responsible for turning ideas into action, collaborating with central marketing teams while taking ownership of local execution. This role would suit someone who is naturally curious, data-driven, creative, and eager to develop deep expertise in a fast-growing technology sector. What You'll Be Doing Demand Generation & Performance Marketing Execute digital marketing campaigns focused on generating high-quality B2B leads. Manage and optimise PPC campaigns, including Google Ads. Support SEO initiatives and website conversion optimisation activities. Monitor, analyse, and report on campaign performance, CPL, lead quality, and ROI. Use analytics and insights to continually refine and improve marketing effectiveness. Customer & Content Marketing Develop customer success stories, case studies, and testimonials. Work directly with customers to create engaging marketing content that supports new business growth. Support social media activity and content distribution across relevant channels. Create and localise marketing campaigns tailored to the US market. Develop sales enablement content and marketing collateral. Partner & Channel Marketing Support the growth of indirect sales channels through partner-focused marketing initiatives. Work closely with sales leaders to identify opportunities for partner acquisition and engagement. Assist with the launch and promotion of new products and services through partner networks. Execute targeted outbound campaigns to support indirect growth objectives. Website & Brand Management Support the management and enhancement of the US Radius website. Create and maintain product, campaign, and landing page content. Ensure local marketing activity aligns with global brand standards. Utilise design tools such as Canva to produce high-quality marketing assets. Collaboration & Commercial Impact Partner closely with Sales, Product, and Central Marketing teams. Gain a deep understanding of the telematics market, customer journey, and sales process. Provide market and competitor insights to support commercial decision-making. Contribute directly to ambitious growth targets across both direct and indirect channels. Essential 2-5 years' marketing experience, ideally within B2B technology, SaaS, telecommunications, mobility, or related sectors. Hands-on experience executing digital marketing campaigns. Strong understanding of lead generation, demand generation, PPC, social media, and marketing analytics. Experience using data to measure performance and make informed decisions. Excellent communication and stakeholder management skills. Ability to work independently and take ownership of projects from concept through execution. Strong organisational and project management skills. Creative mindset with the ability to generate and execute new ideas. Desirable Experience working with CRM and marketing automation platforms such as Salesforce. Experience creating customer stories, case studies, and sales enablement content. Familiarity with Canva or other design tools. Experience within Telematics, Fleet Management, Mobility, IoT, or Connected Vehicle industries. Basic knowledge of SEO and website content management. Why Join Us? This role offers a unique opportunity to make a visible impact in a growing business. You'll have the autonomy to shape local marketing activity while benefiting from the support and expertise of an established global marketing function. If you're looking for a role where you can build campaigns, analyse performance, collaborate with sales teams, create compelling content, and directly influence business growth, we'd love to hear from you. Benefits Competitive salary Retail discounts Health and wellbeing support services Friendly and collaborative culture Fast-growing, innovative organisation Opportunities for development and progression Inclusive workplace that values innovation, agility, and drive Please note: This role is office-based in Atlanta, five days per week. Still Curious? If you feel we are a good match for each other, you can apply online now! If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team directly. Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities. Note to recruitment agencies: We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team. We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs. Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future. This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.