Marketing Specialist

Job description

About the role Kinsmen Group is seeking a driven, creative, and highly organized Marketing Coordinator to support our rapidly growing software and consulting business. This role will serve as a brand champion and execution partner across Kinsmen AI and our strategic partner solutions. Reporting directly to the VP of Sales & Marketing, this individual will play a key role in driving go-to-market execution, strengthening brand presence, coordinating campaigns, and supporting revenue-generating initiatives. This is a high-impact, cross-functional role working closely with Sales, Strategic Consulting, Customer Success, Product Development, and the BDR team to ensure marketing efforts directly support pipeline growth and recurring revenue expansion. What you'll do Serve as a brand champion, ensuring consistency and excellence across all marketing materials and communications. Create and manage marketing assets, including presentations, one-pagers, social content, case studies, and event materials that reflect Kinsmen’s commitment to excellence. Partner with Customer Success to coordinate and promote the annual KINECT customer event. Work closely with the BDR team to support outbound campaigns, messaging, and sequence coordination. Build and manage outbound sequences in Overloop in alignment with sales initiatives. Maintain ZoomInfo data quality and campaign targeting support. Coordinate Salesforce campaign reporting and own marketing KPI dashboards. Track and report weekly marketing KPIs to support pipeline visibility and revenue forecasting. Coordinate and support trade shows, webinars, partner initiatives, and strategic marketing efforts. Support public relations efforts, including press releases, award submissions, partner announcements, and media outreach coordination. Manage branded merchandise strategy, sourcing, and inventory to support events, customer engagement, and brand visibility. Assist with any strategic or operational marketing needs to help move the Sales & Marketing organization forward. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Equivalent professional experience in B2B marketing environments will also be considered. At least 4–8 years of B2B marketing experience in technology, software, or consulting environments. Experience supporting product marketing and go-to-market initiatives for software, SaaS, or AI-driven solutions. Familiarity with partner marketing and channel-driven campaigns preferred. Strong project management skills with the ability to coordinate multiple initiatives simultaneously. Experience with CRM systems and campaign tracking (Salesforce preferred). Hands-on experience with Canva, Overloop, ZoomInfo, Aircall, and LinkedIn (preferred). Experience building and managing a professional LinkedIn and social media presence. Strong analytical skills with the ability to manage reporting, dashboards, and KPI tracking. Exceptional written and verbal communication skills. Ability to operate independently while collaborating closely with cross-functional teams. Proficiency with Microsoft Office, Teams, and SharePoint. Why Join Kinsmen? Be part of a rapidly growing software and consulting company redefining industrial data through AI. Work directly with executive leadership and play a visible role in revenue growth. Opportunity to shape brand presence and support multi-million-dollar digital transformation initiatives. A culture that values passion, integrity, excellence, and enjoying the journey together. About Kinsmen Group Kinsmen Group is transforming how the world’s most asset-intensive companies leverage industrial data through innovative AI, world-class consulting, and a relentless commitment to quality. Who Thrives at Kinsmen People who succeed here are: Consultative and curious —they ask great questions before giving great answers. Strategic thinkers who plan several steps ahead to move enterprise deals forward. Detail-driven and crisp communicators with exceptional follow-through. Collaborative and bring out the best in cross-functional partners (Strategic Consulting, PMO, Product, Customer Success). Resilient and comfortable navigating complex corporate stakeholders. Proud of their work and genuinely care about customer outcomes. Anchored in our core values: Have Passion & Pride • Pursue Excellence • Act with Integrity • Thrive Together • Enjoy the Journey. If this sounds like you—you’ll feel at home here.