Marketing Specialist

Job description

The Role We're hiring a Marketing Specialist to own our social media presence and paid advertising across Instagram, Facebook, TikTok, and Google Ads. This role is hands-on across both organic content and performance campaigns — you'll shape how our brand shows up online and drive measurable results through smart strategy and sharp execution. This is a great role for someone who's equally comfortable crafting a content calendar and dialing in ROAS on a paid campaign — and who thrives working independently in a remote environment. What You'll Do Own our organic social presence Develop and execute content strategies across Instagram, Facebook, and TikTok Plan, schedule, and publish content that's on-brand and built for each platform Monitor comments, engage with our community, and grow our following Run paid advertising campaigns Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads Manage budgets, set targets, and report on performance against KPIs like ROAS and CPA Run A/B tests on creative, copy, and audiences to continuously improve results Report and iterate Track performance across channels using Google Analytics, Meta Business Suite, and platform-native tools Surface insights and translate them into clear next steps Stay on top of platform updates, algorithm changes, and emerging trends Collaborate on creative Work with designers or own the creative process directly to produce scroll-stopping content Adapt messaging and formats across platforms — especially short-form video (Reels, TikToks) What Success Looks Like (First 60–90 Days) A clear, consistent content calendar live across Instagram, Facebook, and TikTok Paid campaigns running on Meta, TikTok, and Google with defined targets and reporting in place Early performance data reviewed and first round of optimizations made A repeatable process for content creation, publishing, and campaign management Requirements 3–5 years in digital marketing, social media, or a related role Proven experience running paid campaigns on Meta Ads Manager, TikTok Ads, and Google Ads Strong grasp of organic social strategy and short-form video best practices Comfortable with analytics tools and able to translate data into decisions Strong written communication skills and a good eye for on-brand content Self-directed and reliable — you don't need a lot of hand-holding to get things done Nice to Have Basic design or video editing skills (Canva, CapCut, Adobe, etc.) Experience with marketing automation or CRM tools Background in transportation How We Work Remote-first with high ownership and clear communication You'll have real autonomy over your channels and budget We move fast and value people who can make smart tradeoffs and keep things moving About Motion Motion is a North American transportation solutions company helping fleets save money, move smarter, and operate more efficiently. We partner with carriers of all sizes to provide access to discounted fuel programs, flexible financial services, and powerful digital tools that simplify fleet operations. Our mission is to remove the friction that trucking companies face every day—whether that’s managing costs on the road, streamlining back-office processes, or unlocking new ways to grow their business. With Motion, carriers gain a trusted partner who understands the realities of the industry and is building modern solutions to keep them moving forward.