Marketing Specialist

Job description

Social Media Marketing Specialist Branch is seeking a Social Media Specialist to own and evolve our organic social media presence. You'll blend strategic thinking with hands-on execution, creating content that educates, entertains, and builds trust with marketers, product leaders, growth teams, and executives. You'll collaborate closely with Content Marketing, Brand & Creative, Product Marketing, PR, Demand Generation, Customer Marketing, and company executives to amplify campaigns, elevate thought leadership, and grow Branch's influence across the mobile ecosystem. This is an ideal role for someone who loves both analytics and creativity—someone who can spot a trend, write compelling copy, spin up a quick video, and understand what thumb-stops audiences. As a Social Media Marketing Specialist, you will: Organic Social Strategy Own Branch's organic social strategy across LinkedIn and evaluate opportunities on additional platforms. Develop monthly social calendars aligned with company priorities, campaigns, product launches, events, and industry moments. Identify new formats, trends, and opportunities to increase engagement and brand awareness. Recommend new channels and social initiatives based on audience behavior and business goals. Read and react to requests for social posts from other members of the organization Content Creation & Storytelling Write engaging social copy that reflects Branch's brand voice. Create and publish a mix of graphics, videos, carousels, polls, animations, and short-form content. Repurpose webinars, reports, blogs, podcasts, customer stories, events, and executive content into compelling social assets. Actively participate in campaign ideation to support broader marketing campaigns. Partner with the Creative team to produce high-performing visual content. Executive & Employee Advocacy Support executive thought leadership on LinkedIn. Help grow employee advocacy by making it easy for employees to share company news and thought leadership. Celebrate and support our “Branch Butterflies” internally and externally to create strong groundswell Community Management Monitor conversations, comments, and messages. Engage thoughtfully with customers, prospects, partners, influencers, and industry leaders. Identify opportunities to join relevant industry conversations in authentic ways. Measurement & Optimization Track engagement, follower growth, impressions, click-through rates, and other key performance metrics. Analyze content performance to identify what resonates with audiences. Provide monthly reporting and recommendations to improve results. Stay informed on platform updates, algorithm changes, and emerging best practices. You'll be a good fit if you have: 3–5+ years of experience managing B2B social media, preferably in SaaS or technology. Experience creating social-first content, including graphics, video, and short-form assets. Strong understanding of LinkedIn best practices and experience managing company and executive accounts. Familiarity with social media management and analytics platforms. Ability to manage multiple projects while meeting deadlines in a fast-paced environment. Curiosity about emerging social platforms, AI tools, and content trends. Strong collaboration skills and the ability to work cross-functionally with marketing, product, creative, communications, and executives. Nice to Haves: Basic video editing and motion graphics experience. Familiarity with influencer marketing or creator partnerships . Understanding of mobile marketing, adtech, martech, or SaaS. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in one of the listed locations is 45,000 - 65,000 USD. Please note that this information is provided for those hired in the listed locations only. Compensation for candidates outside of the listed location will be based on the candidate’s specific work location. This role will be based at one of our office locations (Austin, TX OR New York, NY OR Mountain View, CA) and follows a Hybrid schedule that will be aligned with our Return to Office guidelines . The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy. At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join: People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work. Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility. Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership. Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).