Marketing Specialist

Job description

Compensation: $1, 3 00 – $1,800 / month USD Contractual | California business hours | Compensation is based on experience, depth of B2B SEO/content expertise , and demonstrated results . There is strong potential for compensation growth based on performance and impact within the first 3–6 months. THE AMBITION CDMS is a 17-person environmental, health & safety consulting firm serving California industrial and commercial facilities since 1988. We intend to become the most trusted EHS compliance partner in California, and we're investing seriously to get there. Marketing is one of the main levers, alongside service quality and technical depth. Two assets are already in motion: a large-scale content and search program across our core services on , and a second publication, EHS Career Paths (), that reaches EHS professionals directly. Until now this work has been handled within the team, without a dedicated owner. This role is that owner. THE ROLE Marketing at CDMS is several disciplines running at once: SEO and content operations, local search and reputation, off-site authority building, and the design and conversion work that turns visits into leads. A firm our size can't hire a specialist for each. We need one person who runs it all as a system: doing the project management for the full portfolio of marketing work at CDMS, doing a lot of the core & high leverage work personally & via automations, and working with internal and external partners for the rest. At CDMS (about two-thirds) The content pipeline: keep service pages, cluster content, and blog posts moving from draft to published, with our web developer. Local search and reputation: Google reviews, Business Profile, citations, local landing pages. Conversion: page design, calls to action, and the authority signals that make a prospect pick up the phone and that make a client pick us for the work. The weekly dashboard: traffic, rankings, leads. Tell us what the numbers mean, not just what they are. At EHS Career Paths (about one-third, ramping up) The publishing engine: articles, newsletter, practitioner interviews, and repurposing each piece across formats and channels. Growth: outreach to associations and university programs, the LinkedIn presence, and the annual State of EHS in California survey. Example projects in the first year Build the local reputation engine: run the Google review program with our project managers and stand up local landing pages, so facilities searching in our service areas find us and trust what they see. Redesign our highest-traffic service pages for conversion: layout, calls to action, and proof elements, measured in calls and quote requests rather than traffic. Launch the first State of EHS in California survey: design it, distribute it through associations and university programs, and publish the report as the best California dataset in the field. WHO WE'RE LOOKING FOR An architect, not an operator. Someone analytical and systems-minded who turns ambiguity into structure instead of waiting for instructions, and who measures themselves on outcomes rather than completed tasks. A power user of AI and modern tools who would rather automate a process than repeat it. Someone who enjoys the problem-solving itself, because we are in the process of figuring out the playbook. Excellent written English is required; the work is audience-facing in English. THE PROCESS Our hiring process flexes with each conversation, but the common elements are consistent: a short behavioral assessment, a 12-minute reasoning test, interviews, a review of past work, and reference checks with your former direct managers. Next Step: To move forward in the hiring process, please complete the assessment below. Once finished, you’ll receive a second assessment. Completion of both is required for consideration.