MARKETING SPECIALIST

Job description

STRAND IS LOOKING FOR A MARKETING SPECIALIST Strand is seeking an individual who is passionate about real estate and has a strong desire to be a part of a growing organization that is creating a legacy of successful projects in urban environments across North America. WHO IS STRAND? Strand is a Vancouver-based real estate company active across North America. Since 1976, Strand has acquired, developed, and financed a portfolio of real estate assets valued at over $16 billion and comprised of over 47,000 homes. Strand has been actively involved in many real estate sectors, including the acquisition of development sites, the development of high‐rise condominiums, multi-family apartment buildings, single family communities, office towers, and industrial projects, as well as providing financing to developers for residential and commercial developments throughout North America. While Strand has preferred to maintain a low profile, consistent with the philosophy of its key stakeholders, Strand has established a reputation for integrity and success in its real estate dealings. WHY JOIN STRAND? Strand’s development business is innovative, dynamic, and expanding. This is an opportunity for the successful candidate to join a team of professionals in an inclusive and collaborative environment that fosters professional development and success. Strand is a progressive business that prioritizes culture and rewards entrepreneurial spirit and ingenuity while providing opportunities for its employees to grow with the company, both professionally and financially. Strand has “Deep Roots and Big Plans”. QUALIFICATIONS Excellent organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment; Agile problem-solver who is self-motivated and seeks to find creative solutions; Strong team player, outgoing, with excellent interpersonal abilities; Effective communicator, both verbally and in writing, in a clear, timely, professional manner; Diploma or degree in Marketing, Business Administration, Communications, or a related field is preferred; equivalent experience will also be considered; Knowledge of InDesign and/or Photoshop is an asset; Ability to manage internal and external relationships with administrative, creative and production-oriented partners; Experience working in marketing, real estate, property management or sales administration is an asset; Understanding of, or willingness to learn, contract closing administration, and/or other transactional elements within the real estate industry; Interest in planning and executing external and internal events; Strong computer skills including Microsoft Office and Adobe Suite would be an asset; Familiarity with, or interest in, leveraging AI tools (e.g., Claude) to support marketing, communications, and administrative tasks is an asset; and Experience researching and collecting data for the creation and completion of marketing and sales reports. DUTIES & RESPONSIBILITIES The Marketing Specialist will report to the Senior Marketing and Sales Manager, and will focus on providing support to all marketing, sales, and leasing aspects of the company’s real estate portfolio including operations, development, construction, customer care and asset management: Marketing Work directly with the Senior Marketing & Sales Manager to execute marketing, sales, leasing, and corporate initiatives across Strand’s portfolio of projects; Oversee the design and execution of marketing materials and deliverables, including branding, email communications, floor plan preparation, signage, digital campaigns, display homes, presentation centres, customer care, and other project collateral; Lead the planning and execution of corporate and project events, including strategy, budgeting, scheduling, vendor coordination, on-site setup, and post-event follow-up; Coordinate the design, procurement, delivery, and installation of furniture, fixtures and equipment (FF&E) for display homes, presentation centres, amenity spaces, short-term rentals, and other project areas; Coordinate with internal teams and external marketing and development partners to ensure all public-facing Strand materials are accurate, current, and aligned with brand standards, including project websites, the corporate website, and corporate collateral; Manage relationships with marketing vendors, including obtaining and reviewing quotes, coordinating schedules, monitoring deliverables, and supporting contract and invoice administration; Manage corporate marketing databases and ensure they are clean and up to date; Maintain an organized file system of document templates, an image bank of owned images, renderings and collateral; Review marketing and sales collateral for accuracy, consistency, grammar, pricing, project details, and brand alignment; Track, analyze, and present key marketing and campaign performance data for regular internal, ownership, and partner reporting; Other duties as required by the Marketing Department. Sales & Leasing Work with external Sales, Leasing, Customer Care, and Project Management teams to provide support on project deliverables and ensure that the Strand experience is consistent and positive with new homeowners and tenants; Support the Director of Property Management with prospect communication, lead generation, and general leasing activities; Coordinate the preparation, launch, and ongoing maintenance of project listings and advertisements across multiple leasing and real estate platforms; Monitor listing accuracy, pricing, availability, incentives, photography, floor plans, and project information across all active platforms; Assist with the development and distribution of sales and leasing communications, including email campaigns, promotional materials, availability updates, and more; Track sales and leasing activity, lead sources, campaign performance, advertising spend, conversion rates, and other relevant metrics for regular reporting; Assist with general administration and special projects as needed. BENEFITS Strand is proud to foster a culture of collaboration, innovation, growth, and the betterment of all those who dedicate themselves to the realization of its objectives. True to the company’s nature as a “family of professionals”, we are committed to making continued investments in our people. Strand provides a very competitive compensation structure and benefits package that includes the following: Generous Extended Health and Dental Plan Professional Development, Mentorship and Education Programs Strand Employee Wellness Program exceeding industry standards HOW TO APPLY If you meet the above qualifications and are interested in this role, please send a cover letter along with your resume to . While we thank all candidates for their interest, only selected individuals will be contacted.