Marketing Specialist

Job description

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you. At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey. Do we have your attention? Keep reading. Rennco, a ProMach company based in Homer, Michigan, is seeking a Marketing Specialist to help drive growth and strengthen our brand. In this role, you will use your writing and digital marketing skills to create compelling content, support integrated campaigns, and deliver customer-facing programs that generate visibility and lead generation. Your work will have direct impact on our business and our customers. This is a great opportunity to join a growing organization, build your skills, and help shape the future of packaging automation. This is an exciting opportunity to join a growing organization in a dynamic industry. You will be challenged, supported, and recognized for your contributions as you help improve packaging performance for customers and shape the future of automation. Are you passionate about this work? Plan, execute, and measure integrated marketing campaigns across digital, events, public relations, and advertising to drive awareness, lead generation, and customer engagement Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation Develop and manage marketing collateral and content, including brochures, presentations, videos, photography, case studies, and thought leadership materials to support sales and brand growth Oversee public relations efforts, including press releases, articles, and media outreach, to strengthen brand visibility and industry presence Manage relationships with external partners, including agencies, media outlets, and trade publications, and coordinate advertising placements and materials Support product launches and aftermarket marketing initiatives to drive revenue growth across both new and existing customer segments Plan and execute trade shows and events, including logistics and pre-, during-, and post-event marketing and reporting Collaborate with sales and product teams to align marketing efforts, improve CRM utilization, and support business objectives Manage the marketing budget in partnership with senior leadership to ensure effective allocation of resources Maintain consistent brand standards across all channels, including print, digital, and on-product applications ​ If this sounds like you, we want to connect! Bachelor’s degree in Marketing, Communications, Business, or a related field preferred 3+ years of experience in marketing, with a focus on digital marketing, content creation, or campaign execution Strong writing and editing skills with the ability to create clear, compelling marketing content Experience supporting or executing integrated marketing campaigns across digital, events, public relations, and advertising Proficiency in digital marketing tools and platforms, including website content management, email marketing, and social media Working knowledge of SEO, paid media, and marketing analytics to support lead generation efforts Experience with CRM systems and marketing automation tools preferred Ability to manage multiple projects, prioritize work effectively, and meet deadlines in a fast-paced environment Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales and product teams High attention to detail with a focus on accuracy and brand consistency Self-motivated with a proactive, problem-solving mindset Interest in manufacturing, automation, or B2B marketing environments is a plus What’s in it for you? There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career. In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment! Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges. #RENCO Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities. We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day. ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.