Marketing Specialist

Job description

As the Marketing & Communications Specialist, you are responsible for executing and managing marketing and communications initiatives across The Sutherland Group and its partner companies. This includes digital and traditional marketing, social media, internal communications, recruitment marketing, campaigns, sales collateral, events, signage, branded materials, corporate communications, and community sponsorships and partnerships. The role develops engaging content, supports business development and recruitment marketing efforts, coordinates community investment initiatives, manages marketing assets and vendor relationships, maintains brand consistency, and analyzes campaign performance to drive continuous improvement. Working with minimal supervision, the Marketing & Communications Specialist helps strengthen the company's market presence, employee brand, customer engagement, and community presence through creative, strategic, and results-driven marketing activities. This is an in-office position based in West Kelowna, BC, with consideration given to qualified candidates located in West Kootenays, BC. Why Join the Sutherland Group? Diverse career opportunities across transportation, logistics, industrial services, and construction Competitive pay, comprehensive rewards, and benefits Opportunities to build a long-term career, not just a job A collaborative culture built on safety, respect, and transparency Meaningful work that supports the success of multiple businesses and teams Local roots and proud supporters of the communities where we live and work Compensation & Schedule $65,000 - $75,000 per year Compensation will be commensurate with experience, qualifications, and overall alignment with the requirements of the role. Responsibilities Own and execute social media, content and digital marketing initiatives. Develop and manage marketing campaigns from concept through execution, measurement, and continuous optimization. Create and maintain brochures, capability statements, corporate presentations, project profiles, sales collateral, and customer-facing marketing materials. Continuously improve company messaging and user engagement. Develop content calendars and independently create, schedule and manage social media content across multiple platforms. Leverage AI-powered tools and technologies to enhance content creation, marketing efficiency, audience engagement, and business development efforts. Monitor industry trends, market activity, and competitor initiatives to identify opportunities that support brand awareness, lead generation, and sales growth. Coordinate photography and video content around projects, employees, customers and company initiatives. Support business development with presentations, case studies, customer-specific materials, lead-generation campaigns, and sales enablement resources. Develop and execute recruitment marketing, internal communications, employee engagement, events, and employer branding initiatives and requests. Coordinate the design, production, and distribution of branded materials, including signage, decals, print collateral, promotional products, event materials, and employee communications. Coordinate community sponsorships, charitable partnerships, and community engagement initiatives, including managing sponsorship requests, supporting annual commitments, maintaining stakeholder relationships, and tracking sponsorship activities and outcomes. Monitor marketing performance, campaign engagement, and CRM activity, and identify opportunities for improvement. Support recruitment marketing, internal communications, events, and employer branding initiatives. Maintain brand consistency across company materials, templates, signage, decals and digital channels. Track marketing performance, campaign effectiveness, and customer engagement through CRM and marketing analytics tools, providing recommendations for improvement. Manage external marketing vendors and projects with limited oversight. Maintain and organize marketing assets, including photography, video, logos, templates, branded materials, and digital content libraries. Qualifications Post-secondary education in Marketing, Communications, Business Administration, Public Relations, or a related field. 3+ years of marketing, communications, or coordinator experience preferred. Proficiency in Microsoft Office Suite and Google Workspace. Experience with Canva, Adobe Creative Suite, or similar design platforms. Proficiency with AI-powered marketing tools to enhance content development, audience engagement, and business development efforts is an asset. Experience with CRM system management and execution. Experience managing social media platforms for business purposes. Basic knowledge of digital marketing best practices (website and social media). Strong content creation, copywriting, and communication skills, with experience developing marketing collateral, presentations, sales materials, and customer-focused campaigns. Photography, videography, or graphic design experience is considered as an asset. Valid Class 5 driver's license. Benefits & Total Rewards Extended health, dental and vision Life and travel insurance coverages Comprehensive wellness and paramedical support Employee assistance program Generous pension matching Referral bonus opportunities About Sutherland Group The Sutherland Group is a family of companies operating across transportation, construction, forestry, environmental, mining, marine, and industrial services. For 30 years, we have invested in our people, supported career growth, and delivered exceptional work for our customers and communities. Join the Team Ready to build your career with a team that lives its values every day? We seek people who are Curious & Adaptable, Trustworthy, Humbly Confident, Better Together, and ready to Make It Happen. We'd love to hear from you. Different perspectives build better teams. The Sutherland Group of Companies is an equal employment opportunity employer. We are committed to hiring a diverse workforce and ensuring equity, diversity, and inclusivity in the workplace. We encourage applications from any protected basis such as persons with disabilities, women, LGBTQ2S+ persons, Indigenous/Aboriginal People of North America and any other basis under applicable law.