Marketing Specialist

Job description

We are looking for… Cavista Technologies is a forward-thinking and globally connected organization committed to innovation, excellence, and meaningful impact. We are seeking a highly strategic and results-driven Marketing Specialist to drive and execute integrated marketing and communication initiatives that elevate our brand, deepen stakeholder engagement, and drive measurable business growth across global markets. This individual will bring strong expertise in branding, content strategy, digital marketing, PR, and campaign management, with the ability to translate business objectives into high-impact marketing strategies. The ideal candidate is both strategic and hands-on with a data-driven mindset and a passion for delivering results in a fast-paced technology environment What will you do… Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth. Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates. AEO/GEO (AI search optimization) alongside SEO Email marketing and marketing automation including segmentation, nurture campaigns, workflows, reporting Creating interactive product demos using tools (eg. Storylane or Navattic) for demand generation and sales enablement. Analyse market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions. Partner closely with cross-functional teams, including creative, product, and leadership, to align marketing strategies with business goals and revenue targets. Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement. Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI. Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning. Utilize marketing and analytics tools, including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness. Support and contribute to PR and communication initiatives, including media engagement and corporate messaging. Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation. What you bring… Bachelor’s or Master’s degree in marketing, Business Administration, Communications, or related field. 4+ years of experience in digital marketing, preferably within the technology industry or related field. Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact. Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing. Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms. Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI. Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content. Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously. Collaborative mindset with the ability to influence stakeholders and work effectively across teams. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage. What you will experience… A fast-paced, collaborative, and purpose-driven team environment that empowers you to thrive and grow. Opportunities to shape the voice of a global tech brand while working alongside innovative leaders. Professional development and leadership support to sharpen your expertise. Competitive compensation and a full suite of benefits, including health and wellness programs, and generous paid time off (vacation days, holidays, and birthday leave). A culture that values transparency, creativity, and continuous learning. Who we are… At Cavista Technologies, we are redefining what it means to be a technology partner. We collaborate with organizations around the world to deliver custom-built software solutions that drive innovation, performance, and long-term value. Our team is diverse, passionate, and united by a shared mission to create technology that powers possibility. Our people are our greatest asset, and together we deliver results that matter.