Marketing Specialist

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. Fullsteam's Automotive Vertical brings together software and payments businesses serving the automotive services industry: Fullsteam is a growth-oriented software acquirer that pairs modern, scalable payments technology with vertical-specific software, giving operators tools like business management software, integrated payments, and marketing services to streamline operations and drive growth. Job Summary: We're looking for a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. This person will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing. This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and building programs that directly drive revenue. Primary Responsibilities: Organic Social: Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels. Maintain strong, community-first brand voices. Agency Management: Own the day-to-day relationship with marketing and content agencies. Brief campaigns, review deliverables, and hold partners accountable to performance metrics. Email & SMS Marketing: Execute drip campaigns, trial nurture sequences, and re-engagement campaigns. Influencer Program: Execute the influencer marketing program. Identify new partners, manage relationships, and track performance. Event Support: Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up as needed. Marketing Stakeholder Reporting: Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics. Present updates in weekly leadership meetings. Other marketing needs as they arise. Skills & Competencies: 2–4 years of experience in digital marketing, ideally in a B2B SaaS or product-led growth (PLG) environment. Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals. Experience managing or coordinating external agencies or vendors. Comfortable with email marketing platforms and marketing automation (HubSpot preferred). Strong written communication skills — writing briefs, reviewing copy, and coordinating creative. Data-driven mindset — tracks results and uses them to improve performance. Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe, or similar). Minimum Qualifications: 2–4 years of experience in digital marketing, ideally within a B2B SaaS or product-led growth (PLG) environment. Salary Range: $73,399 – $82,000 USD Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.