Marketing Specialist (B2B)

Job description

Company Description At Coface, we make trade happen everyday. Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us. Join our Happeners! Job Description About the Role We’re looking for a Marketing Specialist to join our marketing team and play a key role in shaping how our products are presented, communicated, and delivered to our customers. This role sits at the intersection of marketing, customers, and business, and is ideal for someone who enjoys both creative thinking and hands-on execution. What You'll Do Manage and promote the company’s products and value propositions to existing customers Develop customer-focused content such as presentations, product messaging, digital assets, and marketing materials Support go-to-market activities, campaigns, and launches for new and existing products Work closely with sales, product, and customer-facing teams to align messaging and improve customer experience Maintain and optimize digital content, including website updates and SEO-related activities Analyze customer needs and feedback to improve marketing initiatives and product positioning Track performance, gather insights, and suggest improvements to marketing activities Qualifications What We're Looking For 2–3 years of experience in marketing, preferably in B2B, services, or data-driven environments Strong written and verbal communication skills, with the ability to turn complex ideas into clear messages A customer-oriented mindset and curiosity to understand business needs Organization, attention to detail, and ability to manage multiple tasks simultaneously Ability to collaborate with different stakeholders across the organization High level of Hebrew and English (spoken and written) Additional Information Hybrid position